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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Late For Embargo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Late For Embargo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Out every Thursday at 6 am c.t. Logan Myrhe and Eric Krause along with a guest talk about the games they love. The show is typically spoiler heavy so consider yourself warned. Enjoy!
Content provided by Late For Embargo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Late For Embargo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Out every Thursday at 6 am c.t. Logan Myrhe and Eric Krause along with a guest talk about the games they love. The show is typically spoiler heavy so consider yourself warned. Enjoy!
Hey everyone, some sad news. Unfortunately, this we'll be our last podcast for the foreseeable future. We felt that we have run our course with this form of podcast and we want to make something that is more fulfilling to us and more entertaining for you. SO this is goodbye, not forever but just for now. As the title suggest this is a hiatus not an end. When will we be back? We don't know yet but you can join our discord as we still enjoy host this community and love to still see it growing. We discuss more about this at the end of the episode, but first we talk about Portal 2. Thank you so much to everyone that has supported us this far! Enjoy! Follow the Podcast on Twitter: @lateforembargo Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
We're ripping and tearing this week talking about "Doom Eternal." Logan has also been in the process of building his first PC and we have a very nerdy conversation about it. Enjoy! Follow the Podcast on Twitter: @lateforembargo Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
This week, Logan goes over how much he has been enjoying “Ori and the Will of the Wisps.” We also get into game bugs, glitches, and other issues we’ve had in games. Enjoy! Follow the Podcast on Twitter: @lateforembargo Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
Eric's been spending an unhealthy amount of time with Monster Hunter World lately. We also get into the new DuelSense 5 PlayStation controller. Enjoy! Follow the Podcast on Twitter: @lateforembargo Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
On this lengthy episode Logan and Eric give their thoughts on "Animal Crossing New Horizons." We've also added in a fun segment where we invited friends and fans of the show on to give their thoughts as well! Enjoy! Follow the Podcast on Twitter: @lateforembargo Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
Logan and Eric are back and talking about "A Plague Tale Innocence." Albeit at somewhat of an unfortunate time to do so. We hope everyone is staying safe out there. Enjoy! Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
We have an exciting podcast this week as we recorded with two developers, Jake Anderson and Megan Southwick. They are part of the development team Third Eye and we talk about the game they are currently making, "Pestilence." We also get into what it is like learning how to make a game. Enjoy! Check out more about "Pestilence" by going to their socials or website. Links below! Instagram: https://www.instagram.com/thirdeye_stout/ Twitter: https://twitter.com/ThirdEyeStout Facebook: https://www.facebook.com/thirdEyeStout/ Website: http://pestilencegame.com/ Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo…
Logan played through the "Final Fantasy Remake Demo" while Eric watched. We also look back on some PS2 memories to celebrate the 20th anniversary of the console. Enjoy! Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
This week Logan and Eric talk about FLORENCE, the 2018 mobile hit that they just got around to playing. They also talk about which celebrities they'd like to play games with. Enjoy! Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
Through teamwork Eric and Logan finally managed to beat a From Software game! They talk about their favorite and least favorite fights in "Bloodbourne" and Logan talks about the Sonic movie. Enjoy! Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
Eric and Logan drink some coffee while they talk about "Coffee Talk" and that's about as meta as they can get. Enjoy! Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
Logan talks about "Ori and the Blind Forest" on this week's episode. We also discuss some "Bloodbourne" and "Hollow Knight" as well throughout the episode. We then get into the latest PS5 news. Enjoy! Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
Eric and Logan go in depth through the plot of "Life is Strange 2." Major spoilers in this episode. They give their impressions and they discuss the choices they made. Enjoy! We are doing a 12 hour stream on February 1st, on www.twitch.tv/lateforembargo ! Lots of fun will be had you won't want to miss it! Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
Friend of the show and our Twitch mod IBlameMyRolls, joins us this week to talk all about Disco Elysium. We also get into how our gaming preferences have changed over the years. Enjoy! Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
Logan and Eric give their best to try and predict the future of the gaming industry in 2020. They also put another pizza bet on the line to give the predictions some risk and reward! Enjoy! Follow the Podcast on Twitter: @ggpmp3 Follow Eric on Twitter: @KrizyInTheHizy Follow Logan on Twitter: @lomyhre Watch Us Record Live! twitch.tv/Lateforembargo We now have a discord! Check it out: https://discord.gg/MJzh8n7…
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