The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Brian Kurtz
Manage episode 249596927 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like:
The surprisingly simple way Boardroom made a Billion dollars, $39 at a time
How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor
The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years
If you've never heard of Brian Kurtz, go back to copywriting preschool. Boardroom and all the legends you'll hear about on this episode literally pioneered many of the direct response strategies we rely on today.
Get Brian's amazing book at https://overdeliverbook.com, and subscribe to his list now at https://briankurtz.com.
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
61 episodes
Share
Manage episode 249596927 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like:
The surprisingly simple way Boardroom made a Billion dollars, $39 at a time
How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor
The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years
If you've never heard of Brian Kurtz, go back to copywriting preschool. Boardroom and all the legends you'll hear about on this episode literally pioneered many of the direct response strategies we rely on today.
Get Brian's amazing book at https://overdeliverbook.com, and subscribe to his list now at https://briankurtz.com.
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
61 episodes
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Similar to Geniuses Of Copywriting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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…
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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continue reading
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continue reading
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