The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Drayton Bird
Manage episode 250166495 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned.
On this wild ride, we discuss:
- How Drayton got trained by the copywriter the Don Draper character was based on
- The weird things Drayton has done to make money, including selling fake paintings in Australia while living under a false name
- How Drayton's copywriting skills allowed him to travel the world with various women and then sold his agency to David Ogilvy
David Ogilvy said that nobody knows more about direct marketing than Drayton Bird, and after sharing the stage in Europe and this podcast episode, there's no doubt it's true.
Drayton's book is on Amazon or you can go to https://youdidwhat.co.uk and https://draytonbird.com.
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
61 episodes
Share
Manage episode 250166495 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned.
On this wild ride, we discuss:
- How Drayton got trained by the copywriter the Don Draper character was based on
- The weird things Drayton has done to make money, including selling fake paintings in Australia while living under a false name
- How Drayton's copywriting skills allowed him to travel the world with various women and then sold his agency to David Ogilvy
David Ogilvy said that nobody knows more about direct marketing than Drayton Bird, and after sharing the stage in Europe and this podcast episode, there's no doubt it's true.
Drayton's book is on Amazon or you can go to https://youdidwhat.co.uk and https://draytonbird.com.
Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
61 episodes
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Similar to Geniuses Of Copywriting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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1
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