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Personal Branding Tips for Getting Started
Manage episode 412605023 series 3476244
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Tips for personal branding - a solo episode of Get It Girl podcast with Cynthia Johnson:
1. Introduction to Personal Branding: The hosts emphasize the importance of personal branding in achieving success in various aspects of life, including career and personal growth. Cynthia Johnson, having built her career around personal branding, shares insights and practical tips.
2. Foundation Building: Cynthia suggests starting personal branding by auditing one's online presence. This includes searching oneself on various platforms and making decisions to keep, kill, or consolidate visible profiles and content.
3. Image and Bio Update: Key visual elements like headshots and textual elements like biographies should be updated and consistent across platforms. This consistency helps with recognition and professional branding, akin to a logo in traditional marketing.
4. Choosing Platforms and Content: The podcast advises on selecting the right platforms based on personal comfort with different types of content (e.g., audio, video, written) and the intended audience. The importance of consistency in the presentation and scheduling content production and engagement is emphasized.
5. Engagement and Feedback: Active engagement with one's audience and responsive adjustments based on feedback are highlighted as crucial. This iterative process helps refine the branding strategy over time.
6. Long-term Strategy and Measurement: Cynthia discusses the importance of sticking to a chosen strategy long enough to measure its effectiveness. She recommends scheduling regular reviews of one's branding efforts to ensure they align with personal and professional goals.
Podcast hosts:
Cynthia Johnson
- https://cynthialive.com
- https://amzn.to/3BKrcLl
- https://www.instagram.com/cynthialive/
- https://twitter.com/CynthiaLIVE
- https://www.linkedin.com/in/cynjohnson/
- https://en.wikipedia.org/wiki/Cynthia_Johnson_(entrepreneur)
Ashley Legg
- https://www.leggday.com/
- https://www.ashleymarielegg.com/
- https://www.instagram.com/legg_day/
- https://www.linkedin.com/in/leggdayfitness/
21 episodes
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