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EPISODE 38 - Founders as Brand Ambassadors: Leveraging Social Media for Lead Generation
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About the Hosts:
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Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pipelines for revenue teams through Signal Sales Intelligence. His expertise in training and data analytics has significantly improved pipeline and win rates for over 500 global customers, including Microsoft and Intel.
About the Guest(s):
Simon Deschênes is the CEO of Oux B2B, a multi-channel prospecting agency that specializes in B2B marketing and lead generation. With a focus on serving small and medium-sized B2B companies in industries such as manufacturing, professional services, distribution, and technology, Simon helps his clients open new markets and expand their reach. As a seasoned expert in B2B marketing, Simon understands the challenges of reaching and engaging potential customers in today's digital landscape.
Summary:
In this episode of the "Get More at Bats" podcast, Jamie Shanks and his business partner Amar welcome Simon Deschênes as their special guest. The discussion revolves around the challenges of opening doors in the current market and the importance of founders and CEOs becoming brand ambassadors to drive lead flow. Simon shares insights on how small to medium-sized companies can leverage their founders' industry knowledge and contacts to establish a strong online presence and engage with potential customers. The conversation also touches on the role of LinkedIn in building credibility and the common mistakes founders make when trying to become social sellers.
Key Takeaways:
- Founders and CEOs should embrace the role of brand ambassadors and leverage their industry knowledge and contacts to open doors and engage with potential customers.
- Building a strong online presence, particularly on LinkedIn, is crucial for establishing credibility and attracting prospects. Consistency and regular posting are key to gaining visibility on the platform.
- It is important for founders to avoid rushing the engagement process and focus on building relationships rather than pushing for immediate sales. Taking the time to research and personalize outreach efforts can yield better results.
- Founders should seek external help, such as content creation and strategy support, to ensure they can maintain a consistent presence and engage effectively with their target audience.
- The LinkedIn algorithm takes time to recognize and reward consistent engagement. It may take three to six months of regular posting and engagement to see significant results.
Connect with Jamie, Amar and Simon
- Jamie Shanks: https://www.linkedin.com/in/jamestshanks/
- Amar Sheth: https://www.linkedin.com/in/amarsheth/
- Simon Deschênes: https://www.linkedin.com/in/simondeschenes/
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