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EPISODE 51 - Data-Driven Decision-Making in Sales and Marketing with Connor Dube
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About the Hosts:
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Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pipelines for revenue teams through Signal Sales Intelligence. His expertise in training and data analytics has significantly improved pipeline and win rates for over 500 global customers, including Microsoft and Intel.
About the Guest:
Connor Dube is an accomplished professional with over a decade of experience in B2B sales and marketing. He started his entrepreneurial journey at a young age, eventually leading and managing a marketing department that experienced significant growth. His expertise bridges the gap between traditional and modern sales and marketing methods, helping businesses adapt to the changing landscape. Dube is known for his podcast, B2B Mentors, and his thought leadership in the industry. Interestingly, he first encountered Jamie's work in college, wrote a research paper on it, invited Jamie to his own podcast, and later built a professional relationship, culminating in their recent Surf Mastermind collaboration.
Summary:
In this engaging podcast episode, Connor Dube discusses the concept of ROI recapture in B2B marketing. He emphasizes the importance of focusing on leads that have already shown interest in a business but might need to catch up. Dube highlights the key areas of copy, calls to action, content, and lead verification as crucial elements to maximize conversions. The conversation delves into practical strategies to capture missed opportunities and improve pipeline coverage for account executives.
Key Takeaways:- ROI recapture involves identifying and converting leads that have engaged with a business but may not have been captured effectively.
- Improving copies, calls to action, and content on a website can significantly impact lead generation and conversion rates.
- Leveraging social proof and customer testimonials in content marketing can build credibility and trust with potential clients.
- Utilizing lead verification tools like ConverterVisit can enhance the quality of leads and streamline the conversion process.
- Incremental improvements in key areas of marketing can lead to substantial gains in revenue and business growth.
Connect with Jamie, Amar, and Connor Dube:
Jamie Shanks: https://www.linkedin.com/in/jamestshanks/
Amar Sheth: https://www.linkedin.com/in/amarsheth/
Connor Dube: https://www.linkedin.com/in/socialsellingexpert/
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