EPISODE 54 - The Power of Mission-Driven ABM Strategies

Get More At Bats Podcast

About the Host(s):

Jamie Shanks, the Founder and CEO of Pipeline Signals and Get Levrg, is an expert in enhancing offshoring to drive profit growth. With a history of leading "Sales for Life," he has trained over 250,000 professionals worldwide for major corporations such as Microsoft and Oracle.

Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pipelines for revenue teams through Signal Sales Intelligence. His expertise in training and data analytics has significantly improved pipeline and win rates for over 500 global customers, including Microsoft and Intel.

About the Guest:

Hannah Sandmeyer is the founder of Up and Over Advisors, based in Portland, Oregon. Her company focuses on M&A sourcing for mission-driven, triple bottom line companies, with a particular emphasis on profit for a purpose companies. Hannah and her team work to connect buyers and sellers in the space of impact-driven businesses, aiming to maximize their impact in the market. One of the unique aspects of Hannah's company is their commitment to generating regenerative wealth into the entrepreneurial system, whereby they reinvest 5% of their proceeds back into entrepreneurs at the beginning of their journey.

Episode Summary:

In this engaging episode of the Get More at Bats podcast, Hannah Sandmeyer goes into the importance of identifying the ideal client profile (ICP) for successful Account-Based Marketing (ABM) strategies. She highlights the common mistakes companies make in ABM, emphasizing the significance of mission alignment and values-driven prospecting. Through insightful anecdotes and expert analysis, Hannah brings to light the critical role of understanding customer satisfaction, addressing cultural shifts in sales approaches, and the power of impactful business missions.

Key Takeaways:

• The pressure on companies to excel in sales and ABM is high, with a trend towards profit for a purpose companies.
• Understanding the ideal client profile (ICP) is crucial for successful ABM strategies and achieving sustainable growth.
• ABM effectiveness lies in values-aligned prospecting, emphasizing mission-driven partnerships that resonate with customers.
• Businesses that focus on impact and mission grow three times faster and attract customers aligned with their values.
• Authenticity in business missions, such as sustainability efforts like those of liquid death, can lead to significant market success.

Connect with Jamie, Amar, and Hannah Sandmeyer:

Jamie Shanks: https://www.linkedin.com/in/jamestshanks/

Amar Sheth: https://www.linkedin.com/in/amarsheth/

Hannah Sandmeyer: https://www.linkedin.com/in/hannahsandmeyer/

Build Pipeline Fast with Former Customers & New Decision Makers!

https://pipelinesignals.com/