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Reasons For A Failed Product Launch (And What To Do About It)
Manage episode 411445390 series 3551022
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Behind every successful business, there are sure to be some failures and flops. Get a behind-the-scenes look at Laura’s most recent product launch, which she deems her biggest failure in a long time. Despite setting a goal of $60,000 in revenue, the launch only generated $22,864. This episode uncovers the details of the launch, including the product, pricing, and previous year's results, as well as possible reasons for the underperformance, such as the economy, selling too much, and product fatigue. Laura also dives into the data to analyze buyer behavior and shares her plans for future launches. Click play to learn how you can turn a launch disappointment into plans for business growth and improvement!
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Key Topics:
- (02:30) Breakdown of The Paperless System
- (06:10) Comparison of last year's launch results
- (09:50) Reasons for the failed launch
- (16:00) Email open rates and subscriber’s buying behavior
- (20:15) Launch data and insights
- (24:45) Plans to offer new products for customers to buy
Listen to Episode 07: The Unfiltered Breakdown Of A Recent Sales Launch
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