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Selling High Ticket vs. Low Ticket: Which Should You Choose?
Manage episode 410235815 series 3551022
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Curious whether you will have a better ROI selling high ticket vs low ticket items? The good news is that either option has the potential to make a lot of profit! It’s up to you to decide which is better for your business.
With a lot of experience generating multi-seven figures selling low ticket items in her business, Laura challenges the notion that in order to make a lot of money, you need to sell high ticket items. Learn the differences between the two, including the need to create more products for low ticket sales, the use of high touch marketing strategies for high ticket sales, and the importance of optimizing funnels with order bumps and upsells for low ticket sales. If you’re under the impression that high ticket items are the only way to make big money, think again! Tune in and learn how both options can be successful, and find out which one is ideal for your business!
Key Topics:
- (00:53) Differences between selling high ticket and low ticket items
- (04:08) High touch marketing strategies for high ticket sellers vs strategies for low ticket sellers
- (05:21) Email list strategies; Spending money in pre-launch phase vs going straight for the sale
- (08:26) Number crunching and data analysis
- (09:45) Importance of optimizing and improving low-ticket products
- (10:37) How order bumps and upsells can significantly increase revenue
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