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Ep. 91: Authentic Marketing - Lessons Learned From Going Live for 45 Days in a Row [Stepping into Your Authenticity Series]
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Welcome to the last installment of our Stepping Into Your Authenticity Series. As a companion piece, host Heather Zeitzwolfe decided to take on a self-imposed challenge to go LIVE on Instagram for 45 days in a row. The catalyst for this challenge was to break through her fears of going LIVE. More importantly, she wanted to set an example for those in the audience who have been reluctant to try it.
After receiving words of encouragement and numerous questions, Heather decided to wrap up the series with a few highlights from her experience. This episode is a hybrid that blends excerpts from four LIVES.
The first LIVE featured was from day 29 of going LIVE on Instagram. The topic was influencer marketing and fraudulent followers. This conversation was a reaction to the documentary Fake Famous on HBO.
The following segments, which are included within the hybrid episode, contain three dynamic women.
First up is, marketing expert Nedra Rezinas for day 23 of going LIVE to discuss the importance of doing things differently to stand out in a noisy market. In this clip they chat about the power of informational interviews, taking a break from social media, and Mike Michalowicz’s book, Get Different.
Next up is a business coach and speaking expert, Caterina Rando. She joins Heather on her 39th day of going LIVE. They explore how to increase clients through public speaking and engaging your audience through a sales fountain.
The last segment features marketing and Clubhouse coach, Katie Brinkley. You can often find her moderating rooms on effectively using Clubhouse to grow your business. As an early adopter, she has witnessed the transformation of social audio. She shared her expertise on the subject for day 26 of going LIVE.
For more info, see complete show notes: https://www.getthebalanceright.net/blog/episode91
CONTACT HEATHER:
Contact Heather: Instagram | LinkedIn
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Get the Balance Right Coaching: Website
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Zeitzwolfe Accounting: Website | Facebook
Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
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Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook
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