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Ep. 99: Stop Chasing Revenue and Focus on Profit (Solo Episode) [From Passion to Profits Series]
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Putting all your energy into sales and marketing is not enough. To make more money, you need to focus on profitability. I hear so many entrepreneurs say that the one thing they need is more sales. But... what if I told you that increasing your sales does not guarantee you will make more in profits. That may sound crazy, but as an accountant, I have seen this countless times over the years, looking at businesses' financials.
As a CPA and business strategist, I have met many entrepreneurs that are working themselves ragged. However, despite making over six figures in revenue, what ends up in their pocket is less than minimum wage. That's because they don't have a financial strategy. Instead, they make decisions in their business based on emotions rather than data. The end result leaves them wondering where all their money went.
Don't let that happen to you. Listen to learn how you can positively impact your profits besides accumulating more clients and chasing down sales.
For more info, see complete show notes: https://www.getthebalanceright.net/blog/episode99
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