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Geoff Chadwick: Insights From A Quarter Billion Dollar Marketer
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When? This feed was archived on June 12, 2020 15:28 (). Last successful fetch was on May 08, 2020 13:40 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 224458860 series 2455659
“If it didn’t move the needle, it didn’t work.” That is Geoff Chadwick’s philosophy on measuring the effectiveness of marketing campaigns. As the CMO of FortuneBuilders, the country’s premier real estate investment education company, Geoff oversees the development of the company’s marketing campaigns, media buying strategy and implementation, brand development and management, and software development. His “Did it move the needle?” philosophy is how FortuneBuilders – which runs thousands of online TV and Radio direct response ads every year – measures its success. Geoff joined FortuneBuilders with sixteen years of software development under his belt, as well as extensive enterprise solutions experience. He has also worked as a high-level consultant with blue chip clients including Nabisco, BarnesAndNoble.com, Priceline.com, and Best Buy. He has received numerous industry honors and recognition, including being a member of Emerging Technologies Panel and being featured on CNBC’s Technology Weekend Review and on Wall Street Journal.
- The thing that pushed Geoff to the edge to say, “The ship has sunk.” (10:14)
- What the consulting world has taught Geoff (12:40)
- What excited Geoff about marketing (14:47)
- How Geoff avoided bankruptcy (24:36)
- What attracted Geoff to get behind FortuneBuilders (39:15)
200 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on June 12, 2020 15:28 (). Last successful fetch was on May 08, 2020 13:40 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 224458860 series 2455659
“If it didn’t move the needle, it didn’t work.” That is Geoff Chadwick’s philosophy on measuring the effectiveness of marketing campaigns. As the CMO of FortuneBuilders, the country’s premier real estate investment education company, Geoff oversees the development of the company’s marketing campaigns, media buying strategy and implementation, brand development and management, and software development. His “Did it move the needle?” philosophy is how FortuneBuilders – which runs thousands of online TV and Radio direct response ads every year – measures its success. Geoff joined FortuneBuilders with sixteen years of software development under his belt, as well as extensive enterprise solutions experience. He has also worked as a high-level consultant with blue chip clients including Nabisco, BarnesAndNoble.com, Priceline.com, and Best Buy. He has received numerous industry honors and recognition, including being a member of Emerging Technologies Panel and being featured on CNBC’s Technology Weekend Review and on Wall Street Journal.
- The thing that pushed Geoff to the edge to say, “The ship has sunk.” (10:14)
- What the consulting world has taught Geoff (12:40)
- What excited Geoff about marketing (14:47)
- How Geoff avoided bankruptcy (24:36)
- What attracted Geoff to get behind FortuneBuilders (39:15)
200 episodes
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