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Grocery Survival Tips - Label Reading. Don't be fooled by the BIG words.
Manage episode 337336034 series 3227041
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The center aisles of any grocery store are full of products that clamor about being “sugar-free,” “light,” “low-calorie,” “natural,” “organic,” and any number of other attractive and seemingly beneficial qualities. But what do these claims really mean? Do they mean anything at all? Are there particular labels to which a discerning shopper should pay special attention?
The aim of food labeling is twofold: companies want to meet the minimum standards that govern their packaging and its contents and, perhaps more importantly to them, they want consumers to pick up their products and purchase them. The second goal is further supported by the almost $14 billion that food, beverage, and restaurant companies spend on marketing every year. The goal of selling more products is at the root of misleading labels, as companies attempt to use trigger words that describe flavors, ingredients, and their sources to attract consumers. See how to survive the isles and not be triggered!
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