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[2020系列] Gina Branding - Consumer Trends #1 （循環經濟下的清菌專家華仕德）
Manage episode 271216170 series 2407561
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企業在開發新產品時，要如何找尋目標族群？企業又要如何將所觀察到的市場趨勢與產品特色做結合？在本集「消費者趨勢」單元中，華仕德科技的李庸之總經理將與我談談華仕德的明星商品「十秒機」的原理，以及他帶領團隊為產品找到最合適的目標消費族群的過程。在環保趨勢抬升以及循環經濟當紅的現在，華仕德又有做出什麼樣的調整呢？讓我們一起來聽聽李總怎麼說。
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