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[2020系列] Gina Branding – Re-Branding #1 （康揚創新智能輔具的新未來）
Manage episode 271972584 series 2407561
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「品牌再造」除了創新品牌形象之外，更重要的是如何調整品牌策略，以加值品牌價值的方式打入新世代的藍海新市場。在2020年全新系列「Re-Branding品牌再造」當中，我將在第一集與康揚輔具的陳英俊董事長在線上聊聊康揚推動智能輔具的品牌再造歷程。 董事長從創業起家，帶領康揚走過許多挑戰。而董事長對於邁入第四個十年的康揚有什麼期許？在新的市場趨勢發展下，諸如環保永續及智慧化趨勢等，董事長又會為康揚規劃什麼樣的新策略，引領品牌再造升級呢？讓我們來聽聽康揚陳董怎麽說吧！
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