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Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business
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Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business.
In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing.
They share their experiences and tips for choosing a photographer, balancing stock imagery with original photos, and making the most of photo shoots.
From the challenges of posing for photos to the significance of a photographer's personality fit, Erica and Alex provide valuable insights for businesses and marketers. Tune in to gain valuable ideas and inspiration for your own marketing endeavours.
00:00 Reluctant photo shoot turns out well.
03:57 Creating website to portray authenticity and individuality.
08:30 Using authentic photos for therapists is important.
11:51 Optimum scenario: originality but compromise is needed.
14:36 Choosing photographer: Authentic, professional, resonating messaging.
17:20 Evaluating photography style for corporate headshots branding.
19:53 Efficient corporate headshots versus personalized event photography.
23:56 Thanks for tuning in - see you next time!
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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