Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success. Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer to…

Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies. Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing. They explore the historical roots of sex in advertising, its impact on differe…

Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices. Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell. In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges…

Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing. They share their experiences and tips for choosing a photographer, balancing stock imagery with original photos, and making…

Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing Campaigns In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating world of direct mail marketing. The trio discusses the enduring relevance of direct mail in the digital age…

Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business. With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of align…

Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective. Welcome to Episode 30 of Giraffes Don't Eat Steak! This week, Erica and Alex dive into the world of mascots and their role in marketing. They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, t…

Ep. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for Marketers. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the often overlooked world of internal communication in business. They discuss the importance of sharing marketing newsletters with customer-facing staff before sendi…

Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry Henry In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the clever and memorable Lay's (Walker's) advertisement featuring David Beckham and Thierry Henry. They delve into the effectiveness of using celebrities in marketing and the importance of c…

Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business. Welcome back to another episode of "Giraffes Don't Eat Steak." In this episode, hosts Alex and Erica delve into the importance of marketing strategy and debunk the myth that campaigns alone can guarantee success. They discuss real-life examples, such as a local …

Ep. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and Marketing In this episode of Giraffes Don't Eat Steak, Erica and Alex share their latest insights from the world of marketing. They discuss Erica's experiences at conferences, including a case study on innovative home insurance by Sky, leveraging 'Internet of Thin…

Ep. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding Pitfalls. Welcome to Episode 25 of "Giraffes Don't Eat Steak," where hosts Alex and Erica dive into the world of marketing, contracts, and legal implications. This week, they are joined by commercial and business lawyer, Alex Marks, d for a dive into the importance of obtaining co…

LinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective Marketing. In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica share their experiences with building audiences on LinkedIn. They discuss the importance of understanding your target audience, adding relevant connections and consistently posting enga…

Ep. 23 - The Business Card Dilemma: Exploring the Impact of Digital and Physical Networking Tools. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the practicality and effectiveness of business cards in the digital age. They explore the pros and cons of physical business cards versus electronic ones, delving into the intri…

Ep. 22 - Redefining Marketing Practices: The Impact of AI and Technological Advancements. Welcome to Giraffes Don't Eat Steak, the podcast where we bring you marketing tips, hints and much more. In this episode, Erica and Alex dive into a conversation about the impact of technology on marketing, particularly focusing on the use of AI tools like Cha…

Ep. 21 Legal Pitfalls in Marketing: Navigating GDPR, Permissions and Data Processing In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the crucial intersection of marketing and legal considerations. They discuss the pitfalls of copying and pasting terms and conditions without proper review, the importance of obtaining e…

Ep. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target Audience. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the colorful world of branding and marketing. They share personal anecdotes, discuss the importance of colours in branding, and share insights into how colour can evoke specific emot…

Ep. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion Paths. In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the topic of website lead generation. They discuss the common question of why websites may not be generating leads and share insights on attracting the righ…

Ep. 18 - Mickaël's Sales Insights: Strategy, Research, and Persistence - A Giraffes Don't Eat Steak Interview. Welcome to Giraffes Don't Eat Steak, where we bring you insightful discussions on sales, marketing, and everything in between. In this episode, our hosts Alex and Erica are joined by the experienced sales expert, Mickaël Aubard. The conver…

When Sales Meets Marketing: Lessons in Customer Engagement and Retention In this episode of Giraffes Don't Eat Steak, we dive into the world of sales and marketing experiences. We talk missed buying signals and the importance of responsive sales processes, we share personal encounters and provide valuable insights. The discussion touches on the imp…

Ep. 16 - 4. Surveys, research, response rates: How to get the best out of your target audience. In this episode of Giraffes Don't Eat Steak, we delve into the world of market research, surveys and consumer behavior. We share insights on segmenting target audiences, overcoming challenges in reaching high-level executives and the significance of timi…

Ep. 15 - Outsourcing vs. In-House Teams: Understanding Trust, Quality, and Relationship Building In this episode of Giraffes Don't Eat Steak, we delve into the world of outsourcing and hiring, drawing parallels between the decision-making processes involved in both areas. From discussing the importance of trust and feedback in outsourcing marketing…

The Long Game of Networking: Building Relationships for Marketing Success and Client Acquisition In this episode of Giraffes Don't Eat Steak, join us as we delve into the world of networking and its importance in marketing strategy. From discussing the value of in-person and online networking events to providing tips on how to leverage networking e…

Ep. 13 - Time is on my side! Timely Marketing Strategies and Customer Engagement In this episode of Giraffes Don't Eat Steak, hosts we dive into the importance of timeliness in marketing. This week, it is another music episode! It is the turn of The Rolling Stones - what can we learn about marketing from them? Listen on to find out! From discussing…

Ep. 12 - Defining Values: Cultivating Unity, Trust, and Authenticity in Business. Welcome to another episode of Giraffes Don't Eat Steak, where we explore marketing stories, tips, hints, and business success. In today's episode, we delve into the crucial topic of values in business and the impact they have on defining a company, hiring employees, a…

Overcoming Bad Habits in Marketing: Lessons in Trust, Organisation, and Second Chances In this episode of "Giraffes Don't Eat Steak," we dive into a wide range of marketing topics, from bad habits in marketing to the importance of communication and trust in business relationships. Join us as we share insights and personal experiences, and explore t…

Thoughtful and Impactful Swag: Key Considerations for Crafting Memorable Goody Bags In this episode of Giraffes Don't Eat Steak, Erica and Alex dive into the world of conference goody bags. From practical items to creative themed gifts, they discuss the dos and don'ts of curating the perfect goodie bag for event attendees. They share their own expe…

Ep 9 - Understanding Your Customer's Pain Points: Nails in the Foot vs Pebbles in the Shoe Solutions. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the concept of pain points in marketing. They share a light-hearted conversation about personal experiences with physical discomfort and tie it back to marketing strategies. …

Ep 8. What 'Growing On Me' by The Darkness can teach us about marketing! Welcome to Giraffes Don't Eat Steak, the podcast that dives into the world of marketing and shares stories, tips, and insights to help you succeed in business. It is time for another music episode. This time it is The Darkness providing our inspiration. Find out what 'Growing …

Defining Your Ideal Client: The Key to Marketing Success On this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the number one issue that can cause trouble when working with new clients. They discuss the importance of understanding and acknowledging the target audience in marketing, and share personal experiences and insights. …

Owner-Run vs. Corporate: Unraveling the Complexities of Working in Different Business Environments. Welcome back to another episode of Giraffes Don't Eat Steak! In today's episode, we delve into the fascinating topic of working with different types of businesses. We explore the differences between larger organisations, where you may be working with…

Ep. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional Content Welcome back to another episode of Giraffes Don't Eat Steak, the podcast that dives deep into the world of marketing and business success. In today's episode, we tackle the ever-important topic of LinkedIn. Join us as we explore an engaging conversation …

Ep.4 - Say My Name: The Importance of Correct Personalisation in Marketing Welcome back to another episode of Giraffes Don't Eat Steak! In this episode, titled "Say My Name," Alex and Erica dive into the importance of personalization in marketing. They discuss how using someone's name correctly can make all the difference in establishing a connecti…

The Impact of Twitter's Rebrand to X: A Failed Experiment or Brilliant Disruption? Welcome back to Giraffes Don't Eat Steak! In today's episode, we dive into an intriguing topic: the state of X. We explore the rebranding of Twitter and the impact it has had on users and marketers alike. Is the new name working or is it a failure? Our hosts discuss …

Welcome to Giraffes Don't Eat Steak, the podcast that brings you marketing stories, tips, hints, and much more. In today's episode, we dive into the world of insurance marketing. Join us as we discuss the unique challenges, regulations, and creative solutions that come with marketing in the insurance industry. From navigating legal compliance to bu…

Welcome to Giraffes Don't Eat Steak, the podcast that delves into all things marketing and beyond. In this episode, hosts Erica and Alex, explore the fascinating topic of AI and its impact on the world of marketing. Inspired by a weekend of Terminator movie marathons, Erica ponders the question: Could AI and ChatGPT usher in the end of the world? A…

Welcome to the Giraffes Don't Eat Steak podcast, where we bring you captivating marketing stories, expert tips, and valuable insights to help you succeed in business. In this episode, we dive into the exciting world of podcasting as we (Erica and Alex) discuss our brand new venture. Join us as we reveal the inspiration behind the podcast's name and…