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Ep 9 - Understanding Your Customer's Pain Points: Nails in the Foot vs Pebbles in the Shoe Solutions
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Ep 9 - Understanding Your Customer's Pain Points: Nails in the Foot vs Pebbles in the Shoe Solutions.
In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the concept of pain points in marketing.
They share a light-hearted conversation about personal experiences with physical discomfort and tie it back to marketing strategies. Drawing on examples such as comfortable shoes for dancing and finding your car at the airport, they emphasise the importance of understanding and addressing the specific pain points of target audiences.
They explore how different businesses may cater to either immediate or long-term needs, touching on the significance of continuous presence and evolving customer requirements.
This insightful and engaging discussion underscores the vital role of comprehending customer urgency and the necessity of knowing your audience in effective marketing approaches.
00:00 Discussion on design and mechanics, not interesting.
04:23 Saw interesting cherry picker machines. Hire banners.
08:16 Insurance solves fear, and provides peace of mind.
14:15 Delayed gratification in marketing and consultancy businesses.
17:38 Businesses need to adapt and persevere.
20:17 End of episode, subscribe and review.
podcast, marketing stories, tips, hints, success in business, marketers, pain points, problem-solving, product features, color, marketing message, drill bit, target audience
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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