How to Tap Into Community with LaToya McInnis

Girl Gang Craft The Podcast

This week, Phoebe catches up with LaToya McInnis, founder, creative director, and designer of Cocoacentric and longtime GGC community member. Tune in as they discuss how LaToya tapped into the power of community by way of in-person pop-up markets, online classes, and big brand partnerships.

As creative entrepreneurs, one of the hardest things to accept is we don’t know what we don’t know (about branding, partnerships, finances, etc.) and that trying to figure it out solo can be a path to discouragement and burnout. That’s where community comes in.

This week, Phoebe is joined by LaToya McInnis, founder, creative director, and designer of accessories brand Cocoacentric (plus longtime GGC community member!) to discuss the impact community opportunities and connections have had in her major success.

Learn how LaToya found her footing in the entrepreneurial world by way of in-person pop-up markets, online classes (like GGC’s Level Up Academy), and big brand partnerships—opportunities born from her willingness to say “YES” to new opportunities from her ever-growing community.

Noteworthy quotes:

[31:13] You never know who’s looking at your brand.

[37:47] There are times where I get zero online sales. You can’t give up. You can’t stop.

SHOW NOTES

Join the Clique Membership

Join the waitlist for our Reels Course:

Try the amazing female-founded 21 Seeds Tequila! use code GIRLPOWER at checkout for a $10 off your entire order.