Sell Before You Build: Key Advice for New Consultants and Coaches

Girls Make Bank

#Entrepreneur #Business #Podcasting Education #Marketing #Jac White

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

about a year ago 23:43

MP3•Episode home

She talks about the common pitfalls new consultants face when launching their businesses and why focusing on revenue-generating activities should take priority over perfecting your brand. The episode provides a practical, three-step framework for launching your consulting practice without getting caught in the trap of endless preparation.

Topics Discussed in the Episode:

The three key steps to launching a successful consulting business
Why revenue generation should come before branding and operations
How to package your skills and craft an effective market message
Strategies for conducting effective prospect meetings and gathering market intelligence
Tips for adapting your service offerings based on real client feedback

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

Follow me on LinkedIn
Subscribe to our email newsletter
Visit us at honeybeesgroup.co

19 episodes

Sell Before You Build: Key Advice for New Consultants and Coaches

Girls Make Bank

published about a year ago

MP3•Episode home

Topics Discussed in the Episode:

The three key steps to launching a successful consulting business
Why revenue generation should come before branding and operations
How to package your skills and craft an effective market message
Strategies for conducting effective prospect meetings and gathering market intelligence
Tips for adapting your service offerings based on real client feedback

Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist!

Follow me on LinkedIn
Subscribe to our email newsletter
Visit us at honeybeesgroup.co

19 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Jac White

All episodes

1
The Three Visibility Strategies That Changed My Business 22:10

1 day ago22:10

22:10

In this episode of Girls Make Bank, Jac confronts a silent business killer that affects women entrepreneurs more than any other group – the fear of being visible. She explores why even brilliant business owners with exceptional products often struggle to make sales, and how one mindset shift could completely transform your results. Jac opens up about her own reluctance to step into the spotlight and shares the surprising impact that embracing visibility had on her business in just months. She challenges conventional wisdom about confidence and expertise, offering a perspective that might forever change how you view putting yourself out there. Topics Discussed in the Episode: * The critical first component of the "know, like, trust" equation most entrepreneurs ignore * A powerful reframing of imposter syndrome shared by the CEO of SheMedia, Samatha Skey * Why staying invisible might actually be selfish (and who's really losing out) * The visibility muscle that gets stronger with each uncomfortable flex * A simple weekly challenge that could be the tipping point for your business growth If you've ever caught yourself thinking "who am I to talk about this?" or hesitated to share your work because "someone else is already doing it better," this episode contains the mindset shifts and actionable strategies to help you break through those barriers and finally be seen by the people who need what only you can offer. Visit https://www.honeybeesgroup.co/salescircle to lean more about Sales Circle and join the waitlist! Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
LinkedIn Strategies That Actually Work 43:07

8 days ago43:07

43:07

In this episode of Girls Make Bank, Jac speaks with Katie Dunn, angel investor and startup advisor who has helped raise over $27 million in capital for founders. Katie shares her journey from 25 years in commercial real estate finance to becoming a champion for underrepresented entrepreneurs. She discusses the challenges of leaving corporate life, building an authentic personal brand on LinkedIn, and the key qualities that make successful founders in today's market. Topics Discussed: * Transitioning from corporate to entrepreneurship * Building an authentic presence on LinkedIn * The importance of execution and founder-market fit * Product validation and finding your target audience * Recent investment trends in relationship management and event planning Connect with Katie Dunn: Check out Katie’s website: https://www.katiedunn.com DM Katie on LinkedIn: https://www.linkedin.com/in/katie--dunn/ Grab Katie’s LinkedIn guide: https://www.katiedunn.com/guides (use code JAC25 to get $25 off) Resources & Companies mentioned: Add to your reading list: Dan Martell’s Buy Back Your Time: https://www.buybackyourtime.com/ Follow Caroline Dell ( https://www.linkedin.com/in/caroline-dell/ ) to learn more about her personal CRM company Loop ( https://www.withloop.com/ ) Follow Amy Shack Egan ( https://www.linkedin.com/in/amyshackegan/ ) to learn more about her Day-Of-Event Coordination Marketplace Company Cheersy ( https://www.cheersy.com/ ) Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
Marketing Creates Awareness, Sales Closes Deals: Here's How to Do Both 24:02

15 days ago24:02

24:02

In this episode of Girls Make Bank, Jac tackles a critical misconception that's holding entrepreneurs back: confusing marketing with sales. She explores why many business owners hide behind comfortable marketing activities while avoiding the essential but uncomfortable work of selling. Through a detailed breakdown of the sales funnel, Jac examines how marketing and sales work together yet serve distinct purposes in growing your business. Marketing creates awareness and trust, while sales builds relationships and closes deals. Topics Discussed in the Episode: * Key differences between marketing and sales activities * Understanding each stage of the sales funnel * Why avoiding sales conversations limits business growth * How to identify and implement daily sales activities * Converting marketing efforts into actual revenue Whether you're stuck in the "comfy, cozy zone" of marketing or ready to embrace sales conversations, this episode provides actionable strategies to start closing more deals and growing your business today. Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
Confidently Raising Your Rates: A Guide for Solopreneurs and Service Providers 17:35

22 days ago17:35

17:35

In this episode of Girls Make Bank, Jac tackles the often anxiety-inducing topic of raising your prices as a service provider. Drawing from recent client conversations, she explores the strategic approach to increasing your rates with confidence and purpose. The episode breaks down four essential aspects of price increases: identifying the right timing, positioning yourself in the marketplace, communicating changes effectively to clients, and managing the emotional challenges that come with charging more. Jac discusses why being the cheapest option isn't serving you and how to confidently position yourself in the top third of market pricing. Topics Discussed in the Episode: * Why your growing expertise and market demand justify higher rates * Strategies for communicating price increases to existing clients * How to position yourself as a premium service provider * Managing imposter syndrome and guilt around raising prices Whether you're fully booked or looking to optimize your income, this episode provides actionable insights for raising your rates with confidence and purpose. Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
Breaking Down the Numbers: Your Guide to Business Profitability 19:25

29 days ago19:25

19:25

In this episode of Girls Make Bank, Jac dives deep into the critical financial foundations every new entrepreneur needs to master. Moving beyond arbitrary revenue goals, she explores the concept of your "enough number" - the baseline income required to fuel your life and business sustainably. Through real client examples, Jac unpacks how overlooking key financial metrics like taxes, margins, and profit can lead to working harder while taking home less than expected. She breaks down essential business metrics and provides actionable frameworks for financial success. Topics Discussed in the Episode: * Calculating your true "enough number" beyond basic expenses * Setting aside the right amount for taxes * Understanding and optimizing profit margins * Key components of profit and loss statements * Avoiding common financial pitfalls for new consultants Whether you're transitioning from corporate or starting your entrepreneurial journey, this episode provides the financial roadmap needed to build a truly profitable business from day one. Get the Profit Planner: https://www.honeybeesgroup.co/profit Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
Sell Before You Build: Key Advice for New Consultants and Coaches 23:43

5 weeks ago23:43

23:43

In this episode of Girls Make Bank, Jac explores the shifting landscape of women entrepreneurs, with a striking 42% of new businesses now started by women - up from 29% pre-pandemic. She shares invaluable insights for corporate professionals transitioning to entrepreneurship, sparked by a candid conversation with a recently laid-off senior executive. She talks about the common pitfalls new consultants face when launching their businesses and why focusing on revenue-generating activities should take priority over perfecting your brand. The episode provides a practical, three-step framework for launching your consulting practice without getting caught in the trap of endless preparation. Topics Discussed in the Episode: The three key steps to launching a successful consulting business Why revenue generation should come before branding and operations How to package your skills and craft an effective market message Strategies for conducting effective prospect meetings and gathering market intelligence Tips for adapting your service offerings based on real client feedback Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
Beyond the Comfort Zone: Journey to Growth in 2025 28:14

6 weeks ago28:14

28:14

In this episode of Girls Make Bank, host Jac shares why discomfort is essential for business growth and why she chose "uncomfortable" as her word for 2025. She shares her personal journey of launching the podcast after two years of hesitation, challenging the popular notion that business success requires perfect alignment and comfort. Topics Discussed in the Episode: The distinction between alignment and comfort in business How avoiding discomfort can limit business growth and opportunities Three practical steps to embrace discomfort in your business Why sales activities often trigger discomfort and avoidance A special announcement about an upcoming free sales mindset workshop Jac offers actionable insights for entrepreneurs struggling with sales anxiety and business growth plateaus, demonstrating why stepping out of your comfort zone is crucial for success. This episode sets the tone for a year focused on embracing challenges and transforming sales mindset blocks into opportunities for growth. Listen to Stephanie Cartin’s episode on Apple | Spotify | YouTube Sign up for the Sales Mindset Workshop! Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
How Improv Can Transform Your Sales and Entrepreneurial Success with Mary Lemmer 31:06

10 weeks ago31:06

31:06

In this episode of Girls Make Bank , we dive into the transformative power of improvisation with Mary Lemmer, entrepreneur, improv expert, and founder of Choose Improve. Mary shares her journey from launching a gelato business as a teenager to discovering the principles of improv that transformed her entrepreneurial and personal life. We explore how improv skills—like active listening, adaptability, and the "Yes, and" technique—translate into real-world success for entrepreneurs and sales professionals. Mary also provides actionable insights into using improv techniques to boost confidence, build empathy, and handle rejection in business. Topics Discussed in the Episode: How improv principles like "Yes, and" enhance sales and entrepreneurial skills. Building empathy and active listening skills through improv exercises. Using improv to manage rejection and cultivate resilience in business. Practical applications of improv techniques, including the Half Pitch exercise. The mental and physical health benefits of incorporating improv into daily life. Connect with Mary Lemmer: Website: Mary Lemmer IG: Mary Lemmer (@maryimproves) • Instagram photos and videos LinkedIn: Mary Lemmer - Improve | LinkedIn Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
From Adversity to Opportunity: How Carly Kerndt Built FlyDog Digital 38:27

11 weeks ago38:27

38:27

In this week’s episode of Girls Make Bank , we’re joined by Carly Kerndt, CEO of FlyDog Digital, who shares her inspiring journey from being laid off during the pandemic to building a thriving digital marketing agency. Carly reveals how she turned a low point into an opportunity, scaling her business from a one-woman operation to a full-service agency with a dedicated team of experts. We discuss the challenges and triumphs of starting a business, creating efficient systems, and building a strong company culture. Carly also shares actionable insights for growing an agency, the importance of setting up automated processes, and how to align your vision with your team’s performance. Topics Discussed in the Episode: How Carly Kerndt transitioned from being laid off to founding FlyDog Digital during the COVID-19 pandemic. The evolution of FlyDog Digital from virtual assistant work to a full-service digital marketing agency. The importance of operations, automation, and building a strong team for scaling a business. Strategies for effective client communication and improving close rates through transparency. Key advice for agency founders on scaling sustainably and aligning business goals with personal strengths. Connect with Carly Kerndt: IG: Carly Kerndt | Digital Marketing Agency Owner | Speaker (@by.carlybridget) • Instagram photos and videos FlyDog Digital: FlyDog Digital | Digital Marketing Agency (@flydogdigital) • Instagram photos and videos LinkedIn: Carly Kerndt - Founder/Owner - FlyDog Digital | LinkedIn FlyDog Digital LinkedIn: https://www.linkedin.com/company/flydogdigital/ Website: FlyDog Digital Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
Revolutionizing Event Decor Sales with Fanfaire’s Founder Alexis Reardon 30:14

12 weeks ago30:14

30:14

In this episode of Girls Make Bank, we sit down with Alexis Reardon, the founder of Fanfaire, a cutting-edge SaaS platform revolutionizing the special events industry. Alexis shares her journey from a seasoned tech professional in B2B sales to solving a common yet overlooked problem for event entrepreneurs. Inspired by her own experiences as a mom throwing her daughter’s birthday party, Alexis built Fanfaire to simplify and modernize the event decor buying process for small businesses. We explore the concept of product-led sales, the importance of customer feedback, and how to create authentic connections with clients in both traditional and innovative ways. Alexis also reveals her vision for empowering women-led businesses through technology, offering tips on scaling, growing revenue, and creating memorable customer experiences. Topics Discussed in the Episode: Alexis Reardon’s journey from tech sales to founding Fanfaire. How Fanfaire streamlines the event decor buying process with visual, interactive tools. The power of product-led sales and how it differs from traditional methods. Leveraging customer feedback for product development and market growth. Tips for building authentic rapport with clients in high-pressure industries. Connect with Alexis Reardon: LinkedIn: https://www.linkedin.com/in/alexis-reardon-7a95263/ IG: @fanfaire.io @southbaypop Website: https:// fanfaire .io Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
Scaling Success: Carrie Kerpen’s Guide to Growth and Exit Strategies 42:14

13 weeks ago42:14

42:14

In this inspiring episode of Girls Make Bank , we’re joined by the incredible Carrie Kerpen, founder of The Whisper Group and an expert in helping women entrepreneurs build scalable, sellable businesses. Carrie shares her journey from a creative sponsored wedding idea to founding and scaling a successful social media agency, ultimately leading to a profitable business exit. Together, we explore how women can turn lifestyle businesses into valuable assets by adopting a growth mindset, building transferable business systems, and creating strong networks. Whether you’re a seasoned entrepreneur or just starting out, this conversation is packed with actionable insights on overcoming fear, leveraging your unique strengths, and preparing for long-term success. Grab a notebook, your favorite drink, and get ready to take your business to the next level! Topics Discussed in the Episode: Turning a lifestyle business into a scalable, sellable asset. Overcoming fear and embracing risk in entrepreneurship. Building transferable systems for long-term business success. The importance of cultivating strong professional relationships. Strategies for a successful business exit and navigating the emotional journey. Connect with Carrie Kerpen : IG: https://www.instagram.com/carriekerpen/?hl=en LinkedIn: https://www.linkedin.com/in/carriekerpen/ Website: https://www.wearethewhispergroup.com/ (Mention the Girls Make Bank podcast to receive $500 off the Whisper Way Readiness Program) Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
Countdown to 2025: Gratitude, Growth and Goal-Setting Plus Exciting Announcements 11:19

14 weeks ago11:19

11:19

In this Thanksgiving edition of Girls Make Bank , Jac reflects on the transformative power of 2024 and prepares to finish the year strong. She shares her gratitude for the listeners who have supported the podcast and dives into actionable strategies for maximizing the last five weeks of the year. From setting intentional goals to focusing on personal growth and skill building, this episode is packed with tips to help you close out the year on a high note while setting a solid foundation for 2025. Jac announces a new groundbreaking sales training community for women that launches in February! This program is designed to empower authentic and effective selling. Plus, listeners are invited to join a FREE 90-minute workshop on December 12th to shift their sales mindset and prepare to crush their 2025 goals. Register here! Topics Discussed in the Episode: How to maximize the last five weeks of the year and set yourself up for 2025 success. The importance of doing uncomfortable work to build momentum in your business. Tips for revisiting goals, identifying small wins, and building momentum for the future. An exciting launch of a new sales training community for women, debuting in February 2025. Details about Jac’s FREE 90-minute mindset-shifting sales workshop on December 12th. Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
The Transformative Power of Sales Skills with Samantha Skey of SHEMedia 39:37

15 weeks ago39:37

39:37

In this week’s episode of Girls Make Bank , we welcome Samantha Skey, CEO of SheMedia and a trailblazer in digital media, to discuss the transformative power of sales skills and the importance of empowering women in business. Samantha shares her incredible career journey—from navigating early challenges in publishing to leading SheMedia with a dual focus on profit and purpose. Together, we unpack vital topics such as overcoming imposter syndrome, the value of mentorship, and the evolving role of women in business. Samantha also delves into balancing profitability with purpose and explains how SheMedia supports women-owned businesses and creators through innovative solutions. This conversation is a masterclass in building confidence, owning your value, and leading with conviction in any room. Topics Discussed in the Episode: The power of sales skills for personal and professional growth. Strategies for overcoming imposter syndrome and building confidence. Balancing profitability and purpose as a business leader. The importance of mentorship and how to approach potential mentors. How SheMedia is driving innovation in digital publishing and supporting women-owned businesses. Connect with Samantha Skey and SHE Media: LinkedIn: Samantha Skey - New York, New York, United States | Professional Profile | LinkedIn Website: SHE Media IG: https://www.instagram.com/shemedia IG: Samantha Skey (@samskey7) • Instagram photos and videos Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
How to Make Sales Feel Natural: Sarah Noel Block on Building a Lean Marketing Engine 32:06

16 weeks ago32:06

32:06

In this episode of Girls Make Bank, host Jac White sits down with Sarah Noel Block, founder of Tiny Marketing, as she shares her personal experience of feeling uncomfortable with sales and how she made it feel more natural. She discusses the importance of having a system and process in place for sales and marketing, especially for small teams or solopreneurs. She goes on to tell us about the significance of building a strong offer ecosystem, developing dream client messaging, and creating a visibility plan to attract and engage potential customers. Key topics discussed in this episode include: - The power of tying every sales task to something you enjoy doing to make selling feel less uncomfortable. - Building a lean marketing engine and testing and innovating marketing funnels. - Tracking key performance indicators (KPIs) for small teams. - The effectiveness of email marketing and the role of automation in sales and marketing funnels. - The process of developing an offer ecosystem and crafting dream client messaging to attract the right audience. Sarah's insights and tips provide valuable guidance for women entrepreneurs looking to take the ick out of selling and create a successful business. So, let's dive in and learn how to make bank! Connect with Sarah: LinkedIn: https://www.linkedin.com/in/sarahnoelblock/ Instagram: @sarahnoelblock Website: https://www.sarahnoelblock.com/ Visit https://www.honeybeesgroup.co/salescircle to learn more about Sales Circle and join the waitlist! Follow me on LinkedIn Subscribe to our email newsletter Visit us at honeybeesgroup.co…

1
Negotiating Like a Pro with Jennifer Justice 29:34

17 weeks ago29:34