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A Comprehensive Approach to Culturalization with Chui Chui Tan of Beyo Global
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Content provided by RWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 99 of Globally Speaking, Matthew Cottingham, Global Program Director, sits down with Chui Chui Tan, Founder and Director of Beyo Global. We take a deep dive into culturalization and its role in developing global business strategies. Chui Chui illustrates the value of understanding more than just an audience’s language or content needs to provide local users with the best possible customer experiences. Click Play below to listen to the episode!
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Manage episode 267388786 series 1528649
Content provided by RWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode 99 of Globally Speaking, Matthew Cottingham, Global Program Director, sits down with Chui Chui Tan, Founder and Director of Beyo Global. We take a deep dive into culturalization and its role in developing global business strategies. Chui Chui illustrates the value of understanding more than just an audience’s language or content needs to provide local users with the best possible customer experiences. Click Play below to listen to the episode!
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Similar to Globally Speaking
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