It's AI bingo at the moment! Everyone's talking about it - but did you know that the quality and quantity of training datasets are crucial to the accuracy and effectiveness of machine learning models? The more diverse and representative the data, the better the AI model can perform in terms of nuance. Did you ever wonder how to ensure that AI disce…

In this second Globally Speaking Podcast, dedicated to the localization supply chain, follow Rosario de Zayas Rueda's fascinating journey as she explains how she started out as a translator and language specialist and ended up opening her own language services agency, completing a full cycle of professional development.As she explains, in her early…

How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges?Is there a translation policy in place?What needs to be translated, and into which languages?Who is responsible for reporting and the communication around it?Find out what Renée Lemley, former Global Copy Director a…

‘Hurt. Soap. Blows.’In case you are wondering, we haven't gone crazy, these are just the three words what3words uses to describe our location today. But now we're wondering what those three words would be like in French. Well, if we switch languages, it becomes ‘Gîte. Lavande. Aviron.’There are so many situations in life where you need to tell some…

It’s completely natural for humans to attribute human characteristics to generative AI systems that seem to behave like us. And since language is one of the most profoundly human characteristics on earth, it explains why we tend to compare LLMs like GPT or PaLM (Bard) to humans, and even attribute emotions to them. But in the same way that we don't…

When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in anglophone Canada, which was replaced with Montreal for its Quebec launch.Similarly, a client in the US …

You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only offer an online store. Things are now changing.According to our latest research, 58% of global consumers now trust global brands with a localized online presence equally to those with a physical presence. That’s an incredible opp…

A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. How can you, as a business, ensure that you are speaking to users in their own language and impacting their customer journey in a culturally relevant way?In this episode, Marine Esquenet talks to Zhongjun GE, head of the localizat…

In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In Hong Kong, it has been given a name that no current machine translation could fathom: Gui Mo Ba, which could be translated as ‘the invincible juggernaut’. Why? Because one size doesn’t fit all when it comes to translating accordin…

How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you need to...By RWS

Youre not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferences? A...By RWS

Its human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64% of consumers want brands to...By RWS

Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instance, might seem like a prosperous country with plenty of opportunity. But will your remote-controlled garage doors take off? Most likely not – most of the…

Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant access, and consistent and personalised experiences. And they want of this own language, 24/7, and on any device. In short, they want to understand you – and they want you to understand them. But how can c…

In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinking,...By RWS

In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in leveraging...By RWS

In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently leads the internationalization and global development program for product and marketing at Pinterest. Francesca tells us the story behind how twelve localization industry leaders came together to write the Glob…

In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this conversation, we explore the evolution of localization and if Language Operations is the right step forward for the industry. Tune in and let us know if you agree or disagree if Language Operations is the next f…

In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso created an online school that offers many courses for linguists and translators, including a bootcamp course for SEO localization. Tune in and get a masterclass on what is SEO localization, how to be culturally relev…

In this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott and Fernando take us behind the curtain and share their honest experience upgrading and implementing continuous localization. Tune in and learn all about the benefits and challenges Dell faces moving to a conti…

In this episode of Globally Speaking, we talk to Allison Ferch, Executive Director of the Globalization and Localization Association (GALA). She speaks about the origins of GALA and its important role in supporting its members by addressing the challenges of the localization industry. Tune in to hear all this and more.…

In this episode of Globally Speaking, we talk to Aoife Mc Ilraith, Vice President of Marketing at Semrush, an online visibility management platform used by seven million digital marketers worldwide. She talks about the importance of going local with your SEO strategy and tactics and how tools factor into the world of SEO. Tune in to hear all this a…

In this episode of Globally Speaking, we talk to Kirill Soloviev, Co-founder and CEO of ContentQuo, a linguistic quality technology provider. He talks about the importance of language quality, how to change the business perception of a quality programme from a cost to an investment and the effect machine translation (MT) is having on quality. Tune …

In this episode of Globally Speaking Radio, we talk to Stephanie Cardwell, Manager of Global Localization at Alteryx, a global leader in data analytics with 18 offices across five continents. She talks about her experience with building a localization program from scratch, working in Japan and her leadership role in the non-profit organization Wome…

In this episode of Globally Speaking Radio, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a global scale. He tells us about the concept of hyper-personalization and outlines its challenges, benefits and pitfalls. Tune in to hear all this and mo…

In this episode of the Globally Speaking Radio, we talk to Marshall Simmonds, SEO pioneer and founder of Define Media Group, an audience development consulting firm specializing in SEO. He discusses the current trends in SEO, the future of search and how your website can stay “SEO healthy” and at the top the search rankings. Tune in to hear all thi…

In this episode of Globally Speaking Radio, we’re joined by David Hansfield, Executive Vice President for Global Sales at Dotsub, a translation company that specializes in media content. He talks about accessibility and the importance of subtitles for both foreign and native language versions, as a tool to increase audience engagement and ROI. Tune…

In this episode of the Globally Speaking Radio, we talk to Ann Friedman, founder and CEO of Planet Word, the world’s first museum dedicated to words and language. Based in Washington, D.C., it focuses on promoting literacy and multilingualism and celebrating the diverseness of languages everywhere. Tune in to hear all this and more.…

In this episode of Globally Speaking, we chat with Mitchell Cox, International Business Operations Manager at Lucid, a visual collaboration software company, about how localization should be tied to accelerating growth, rather than be an afterthought. We also discuss why excellent customer experience (CX) is paramount, how it is impacted by transla…

In episode 113 of Globally Speaking Radio, we talk to Dr. Sherry Simon, Distinguished University Research Professor at Concordia University in Montreal, about the role of translation in shaping a city’s history. We look at how people’s perspectives of cities change depending on language, the traces translation leaves on cities and how a traveler sh…

In this episode of Globally Speaking Radio, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and expand into the Chinese marketplace. He explains what companies have to do to make an impact in China, why the Chinese consumer is unique and how to …

In this episode of Globally Speaking Radio, we talk to Andy Andersen, who is a leader in international growth at Tinder, the world’s largest online dating platform. Andy explains the mindset needed for global growth and gives us his tips on what makes Tinder successful at moving into new markets. He also shares interesting insights into how online …

In this episode of Globally Speaking Radio, we talk to Mike Harris, Senior Business Systems Developer for Localization at Slack. He recently guided the company through their migration to a new translation management system (TMS) and shares with us what features and functions Slack considered, their migration process and the subsequent benefits to t…

In this episode of Globally Speaking Radio, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T i…

In this episode of the Globally Speaking podcast, we talk to Klaus Fleischmann, a leading terminology expert, the CEO of eurocom Translation Services and founder and CEO of Kaleidoscope. For 25 years, Klaus has been in the translation, localization and terminology industry and in this episode, he gives great insights into how to effectively use ter…

In this episode, we talk to Vanessa Darling, Localization Program Manager at The Predictive Index (PI), a Boston-based provider of talent optimization services. Vanessa plays an integral role in adapting PI’s innovative personality assessments and software products for markets around the world. Tune in to hear Vanessa explain what talent optimizati…

In this episode, we talk to Andre Hemker, the new CEO of translation technology company [Wordbee](https://www.wordbee.com/). Andre is also the founder and CEO of the German-based language service provider Wordcraft. Tune in to hear Andre share his forward-thinking thoughts on video localization, the future of translation technology and more.…

In this episode we talk to Jim DuBois, former CIO of Microsoft, published author and advisor to Fortune 500 companies and startups. Jim spent 25 years at Microsoft and played an integral role in driving digital transformation at the company. Tune in to hear Jim share some interesting stories about his time at Microsoft, the steps to enterprise digi…

Alex Pereverzevs, Product Lead at [Lokalise](https://lokalise.com/) and tech enthusiast, sits down with us to talk localization tech. Alex explains some of the technology strategies international companies employ to boost brand exposure and why thinking about localization sooner is better. He also shares his insight on the current and future possib…

In this episode, we talk to the head of the localization program at Pinterest, Francesca Di Marco. A 15-year veteran of the industry, Francesca shares how she built Pinterest’s localization program from scratch and how her localization team has continuously refined processes to combine translation, transcreation and in-market copywriting to achieve…

In this episode of Globally Speaking, we sit down with Global Solutions Architect Manager for [XTM International](https://xtm.cloud/) Alex Zekakis. Alex shares his experiences from an 11-year career in localization and how his IT background bolstered his current success in the industry. He evaluates the rise of automated translation and its effect …

Internal localization consultant Ray Walsh joins us on the 101st episode of Globally Speaking. Ray shares his knowledge from a 20-year career in internal communication. With him we explore the intricacies of corporate relationships on a global scale. He also touches on key strategies from his acclaimed book *Localizing Employee Communication: The H…

In this episode of Globally Speaking, we sit down with localization analyst Priscila Mello who highlights the value of translation when operating on a global scale. She also touches on the importance of understanding language intricacies when creating open, effective lines of communication with international clients. And lastly, she discusses her c…

In episode 99 of Globally Speaking, Matthew Cottingham, Global Program Director, sits down with Chui Chui Tan, Founder and Director of Beyo Global. We take a deep dive into culturalization and its role in developing global business strategies. Chui Chui illustrates the value of understanding more than just an audience’s language or content needs to…

We speak to Stella Paris, Head of Language Services at Translators without Borders, in this episode of Globally Speaking. She offers a detailed...By RWS

In this episode of Globally Speaking, we chat with Chris Carey, Chief Revenue Officer of [Iyuno Media Group](https://www.iyunomg.com/), about the evolving media and entertainment industry model and how the advent of streaming services has not only expanded the market, but required multimedia localization to evolve. We also discuss how to set up med…

In this episode of Globally Speaking, we chat with Peter Wang, Founder and CEO of 57Blocks, about his experience as a serial entrepreneur creating startups whose workforce is a distributed team model. He explains best practices for sourcing and managing distributed teams, how to earn their trust and what the hot new markets for talent will be. Plus…

In this episode of Globally Speaking recorded live at LocWorld in San Jose, we chat with Patrick McLoughlin, Manager of Localization at Eventbrite, about his localization experience in both a large, global corporation and a growing startup. He talks about how he created order out of a chaotic loc program and how he grew his team using internal reso…

In this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory teams are to global retail and how none of it is possible without (loads of) technology. You can also hear about how Gap is a ‘sizing democracy’ and what si…

In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you know that only 7% of communication is verbal?…