Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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Localization lead on Google's International Growth Team
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Manage episode 373896276 series 1528649
Content provided by RWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in anglophone Canada, which was replaced with Montreal for its Quebec launch. Similarly, a client in the US would like to see large streets in his advertising videos. A Parisian, on the other hand, would be more impacted by a landscape with narrow streets. In this latest episode of the Globally Speaking Podcast, Marine Esquenet is joined by Richard Cronin, Localization lead at Google, to discuss how a brand as famous and offering as many diverse services as Google can help its clients make the right decisions and navigate through the complexities of growing internationally. Also find out what Richard has to say about the impact of the transition to AI on Google, on the industry in general, and on the new media Google has to work with.
…
continue reading
179 episodes
MP3•Episode home
Manage episode 373896276 series 1528649
Content provided by RWS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RWS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in anglophone Canada, which was replaced with Montreal for its Quebec launch. Similarly, a client in the US would like to see large streets in his advertising videos. A Parisian, on the other hand, would be more impacted by a landscape with narrow streets. In this latest episode of the Globally Speaking Podcast, Marine Esquenet is joined by Richard Cronin, Localization lead at Google, to discuss how a brand as famous and offering as many diverse services as Google can help its clients make the right decisions and navigate through the complexities of growing internationally. Also find out what Richard has to say about the impact of the transition to AI on Google, on the industry in general, and on the new media Google has to work with.
…
continue reading
179 episodes
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