The Philosophy of Persuasion and The Anti-Salesman

Gods, Masters, and Clout

In this episode: Aristotle’s Rhetorical Triangle, how I escaped a cult, why we must care about others, and how it can all be applied to persuasion, art creation, ideology, and modern life. We delve into some of the philosophical reasons behind what makes one “good” at rhetoric. I talk about how some of Lacan’s, Freud’s, and Jung’s psychological writings can be used to cultivate authority, humanity, and logic. As I explain each pillar of the triangle, I’ll then use that same method to analyze my own life to give a better idea of who I am: my ethos of what led me to co-found Jam Street Media, the pathos of my grandmother’s imperative to me, and the logos of the book that caused my exodus from religion.

My Photography - www.instagram.com/faseycranco

My Twitter - www.Twitter.com/faseycranco

My Website - CaseyFranco.com

Jam Street Media - JamStreetMedia.com

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Chapters -

00:56 - Episode Introduction

4:20 - The Rhetorical Triangle

14:40 - Ethos (The Concept)

30:55 - My Ethos (What I’m Credible to Speak On)

39:24 - Pathos (The Concept)

55:16 - My Pathos (How My Grandmother Sees Me)

1:00:10 - Logos (The Concept)

1:12:45 - My Logos (Using Logic to Escape a Cult)

1:29:53 - The Wrap-up

Links and Citations -

• School of Liberal Arts Rhetorical Triangle Analysis - https://www.lsu.edu/hss/english/files/university_writing_files/item35402.pdf
• Salvoj Zizek on Gratification of Capitalist Consumption - https://youtu.be/P18UK5IMRDI
• Manipulation vs Persuasion by Michael Roberts - https://medium.com/@michaelwroberts/the-difference-between-persuasion-and-manipulation-27eb4c02fd2d
• Meerkat Facts - https://www.natgeokids.com/au/discover/animals/general-animals/meerkat-facts/
• Social Contract Theory - https://iep.utm.edu/soc-cont/
• Michael Heumer, The Problem of Political Authority: An Examination of the Right to Coerce and the Duty to Obey
• Liberalism - https://openscholarship.wustl.edu/art_sci_etds/244/
• Stanley Milgram’s Experiment on Obedience and Authority - https://www.sparknotes.com/psychology/psych101/socialpsychology/section7/
• How to understand power - Eric Liu - https://youtu.be/c_Eutci7ack
• Lacan’s “Big Other” - http://www.english.hawaii.edu/criticalink/lacan/terms/other.html
• Freud’s “Superego” - https://www.simplypsychology.org/psyche.html
• Sam Harris on Freewill and Genetic determinism - https://samharris.org/the-illusion-of-free-will/
• Lacan on Desire - https://www.lacanonline.com/2010/05/what-does-lacan-say-about-desire/
• Zizek on the lack of a “Big Other” - "What is the big other?" - The Pervert's Guide To Ideology 2012 - https://www.youtube.com/watch?v=wwIDNW89AqQ
• Turlock’s churches - https://townsquarepublications.com/turlock-worship/
• Videos I made for iHeart -
• Lacan on “The Subject” - http://www.english.hawaii.edu/criticalink/lacan/terms/subject.html
• Empathy - https://lesley.edu/article/the-psychology-of-emotional-and-cognitive-empathy#:~:text=According%20to%20Hodges%20and%20Myers,but%20without%20the%20self%20actually
• Effects of the Agricultural Revolution - https://courses.lumenlearning.com/suny-hccc-worldhistory2/chapter/effects-of-the-agricultural-revolution/#:~:text=The%20increase%20in%20agricultural%20production,loosely%20regulated%20agricultural%20market%2C%20and
• Yuval Noah Harari on Human Superiority - https://ideas.ted.com/why-humans-run-the-world/
• Lacan’s “Signifiers” - https://nosubject.com/Signifier
• Reptile Brain vs Mammalian Brain - https://thebrain.mcgill.ca/flash/d/d_05/d_05_cr/d_05_cr_her/d_05_cr_her.html
• Genetic predisposition vs Experience - https://www.verywellmind.com/what-is-nature-versus-nurture-2795392
• Structuralism - Calhoun, Craig, ed. 2002. "Structuralism." In Dictionary of the Social Sciences. Oxford: Oxford University Press. ISBN9780195123715.
• Joseph Campbell’s “The Hero With a Thousand Faces” - https://www.goodreads.com/en/book/show/588138.The_Hero_With_a_Thousand_Faces
• David Hume’s Moral Philosophy - https://plato.stanford.edu/entries/hume-moral/
• Lacan’s “Signifiers” - https://nosubject.com/Signifier
• Lacan’s “The Real” - https://cla.purdue.edu/academic/english/theory/psychoanalysis/definitions/real.html
• Priming - https://www.psychologytoday.com/intl/basics/priming
• Carl Jung on “The Stages of Life” - https://www.philosophicalsociety.com/archives/Carl%20Jung's%20Stages%20of%20Life.htm
• Initiations into Adulthood - https://robertmoore-phd.com/index.cfm?fuseaction=page.display&page_id=35
• Inductive vs Deductive Reasoning - https://www.scribbr.com/methodology/inductive-deductive-reasoning/
• The Scientific Method - https://plato.stanford.edu/entries/scientific-method/
• Rationalism vs Empiricism - https://plato.stanford.edu/entries/rationalism-empiricism/
• Hypothetico-Deductive Reasoning - https://en.m.wikipedia.org/wiki/Hypothetico-deductive_model
• Science and Absolute Truth - https://bit.ly/3bG4VAw
• The Validity of The Theory of Evolution - https://www.globaltruthproject.com/single-post/the-present-truth-about-life?gclid=EAIaIQobChMIjY6Jtt7c6wIVl4WRCh3AcgsjEAAYASAAEgKNsfD_BwE
• Philosophy Tube - https://www.youtube.com/watch?v=q8NVy00tfdI
• Crime Correlates Poverty - https://www.ncjrs.gov/App/Publications/abstract.aspx?ID=242128
• How race corresponds to poverty - https://inequality.stanford.edu/sites/default/files/Pathways_SOTU_2017_poverty.pdf
• The Lies of “The Bell Curve” - https://www.youtube.com/watch?v=UBc7qBS1Ujo

SFX and Music -

GMaC Theme by Camille Stennis

Americana Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

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Ancient Rite Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

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Kalimba Relaxation Music Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

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Sonatina in C Minor performed by Kevin MacLeod