Goodbye Resume, Hello Thought Leadership: Optimizing Your LinkedIn Profile

Good Girls Get Rich Podcast

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich discusses the mindset and strategy that you need on LinkedIn.

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About the Episode:

Hey everybody, Karen Yankovich here with show notes for episode 278 of the Good Girls Get Rich podcast. Today, we're diving into how to use your LinkedIn profile to set yourself apart as a TRUE authority in your field. It's time to ditch the typical resume-focused energy and instead create a profile that positions you powerfully as the thought leader you're meant to be.

Here's the deal - if you want to attract more influence, impact and income in your next chapter, you've got to own your expertise on LinkedIn. It starts with these key areas:

Your Headline

• This is your billboard to the world! Tell us who you are, who you help, and the remarkable results you create.
• Infuse it with the keywords you want to be known for as an authority.
• Push past the discomfort and really claim your genius here. You're a leader, not a follower.

Your "About" Section

• Forget the boring professional bio. You have a story that's made you the expert you are today - tell it here in an engaging way!
• Give us your unique perspective and hard-won wisdom. Paint the picture of how you're changing the game in your industry.
• Sprinkle in those power keywords that help the right people find you.
• cap it off with a clear call to take the next step with you - you're the authority, lead the way.

Your Experience Section

• LinkedIn isn't just a resume repository. Use this section to highlight the experiences that have shaped you into the thought leader you are now.
• Get creative and selective - align past roles with the authority brand you're building today.
• Tell the stories that showcase how you've been honing your craft and carving out your Special place in your field.

Keywords are your friend

• When people are searching for an expert like you on LinkedIn, what words are they using? Think like your ideal client.
• Work those words in naturally throughout your profile to boost your magnetism.
• Check out other authorities in your space for inspiration, but don't copy - use it to differentiate yourself.

Use your Featured section strategically

• This is precious real estate to guide people deeper into your world as an authority.
• Choose 2-3 power-packed features, like a glowing client testimonial, signature talk, or your latest book.
• Think of it as your exclusive club - what will make people feel lucky to be invited in by an authority like you?

Remember, an authority isn't built in a day, but it can start with optimizing your LinkedIn profile to fully own your expertise. And if you want to put your thought leadership on warp speed, I'm here to help - we write magnetic authority-building profiles FOR you in our She's Linked Up Accelerator program, plus hook you up with other done-for-you brand assets to get you out there in a bigger way. Reach out and let's explore what it looks like for you.

You've got this, and I'm in your corner. Be sure to check the show notes for this episode at karenyankovich.com/278 for more goodies. And if you implement what we covered today, tag me on LinkedIn and let me know - I'd love to celebrate your authority-boosting moves!

Here's to your next-level thought leader brand - the world is waiting for your genius.

Magical Quotes from the Episode:

1. "If you want to attract more influence, impact and income in your next chapter, you've got to own your expertise on LinkedIn." - Karen Yankovich
2. "Push past the discomfort and really claim your genius here. You're a leader, not a follower." - Karen Yankovich
3. "Forget the boring professional bio. You have a story that's made you the expert you are today - tell it here in an engaging way!" - Karen Yankovich
4. "LinkedIn isn't just a resume repository. Use this section to highlight the experiences that have shaped you into the thought leader you are now." -Karen Yankovich
5. "Remember, an authority isn't built in a day, but it can start with optimizing your LinkedIn profile to fully own your expertise." -Karen Yankovich

Resources Mentioned In This Episode:

1. Sign up for the She’s LinkedUp Masterclass
2. Join my free Facebook Group if you have any questions about today’s episode

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