58 - Advertising

Good Point Podcast

The world’s #1 imperfect Podcast for people who love art, tech and culture presents a very special episode on Advertising. Eye filmmuseum https://www.eyefilm.nl/en iPhone X billboards https://www.macrumors.com/2017/10/11/iphone-x-billboards/ Jeremy’s secret version of FreshBooks story https://www.forbes.com/sites/boburlingham/2017/05/09/starting-over/#21f905a557ce Chuck Jones https://www.youtube.com/watch?v=kHpXle4NqWI Paradox of Choice https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice Car ads from the 1960s http://www.vintageadbrowser.com/cars-ads-1960s Sexist ads still sell? https://www.youtube.com/watch?v=MKG7XRsG9KQ 26% of desktop users turn on ad blockers http://www.adweek.com/digital/iab-study-says-26-desktop-users-turn-ad-blockers-172665/ Abstract Browsing http://www.abstractbrowsing.net/ The You Museum http://theyoumuseum.org/ Comcast hints at plan for paid fast lanes after net neutrality repeal https://arstechnica.com/tech-policy/2017/11/comcast-quietly-drops-promise-not-to-charge-tolls-for-internet-fast-lanes/ Beyoncé’s Surprise Album Was the Year’s Most Brilliant Release https://www.wired.com/2013/12/beyonce-album-social-media/ * Commercial Break * smalldata.industries/storage Go Fund Me is the world’s No1 Site for cancer funding https://www.gofundme.com/cancer-fundraising Go Viral or Die Trying - the rise of Americans using crowdfunding to defray medical costs http://www.esquire.com/news-politics/a54132/go-viral-or-die-trying/ Avis: when you’re only No.2, you try harder. http://www.slate.com/articles/business/rivalries/2013/08/hertz_vs_avis_advertising_wars_how_an_ad_firm_made_a_virtue_out_of_second.html Avis, We Try Harder ad https://www.youtube.com/watch?v=cQD-i2o2MO0 Damien Hirst with Jeff Koons at his own gallery https://www.youtube.com/watch?v=wQbU5DiLIf8 Marta Minujin https://en.wikipedia.org/wiki/Marta_Minuj%C3%ADn One of Jeremy’s ads https://www.coloribus.com/adsarchive/tv-commercials-online-viral/desjardins-insurance-theft-10002555/ And another one https://www.youtube.com/watch?v=ki747UfJcqQ&index=3&list=PL3rWPUEsL-MFALBI0OosVHAoaB61zwXTn Multi-channel marketing https://www.sas.com/en_ca/insights/marketing/multichannel-marketing.html