Google Ads vs Local Services Ads

Google Business Buzz

In this engaging episode of Google Business Buzz, Henry and Ajay explore the synergistic power of Google Ads and Local Services Ads (LSA) for small and medium-sized businesses. Delve into the evolving digital landscape of 2024 and beyond, where the duo unveils how combining the strengths of both advertising platforms can lead to unparalleled marketing success. From understanding consumer behavior shifts to leveraging AI for smarter campaigns, this episode is packed with actionable insights for businesses aiming to thrive in the competitive online arena.
Timestamps:
0:00 - Introduction to changes in consumer behavior and advertising.
0:17 - Welcome and episode overview.
0:31 - Google Ads vs. Local Services Ads: An overview.
1:15 - The evolution of advertising with Google.
2:00 - Comparing past and present advertising strategies.
3:50 - The rise of keyword pricing and its impact.
6:00 - The emergence of Local Services Ads.
8:00 - Disrupting the advertising landscape with LSA.
9:50 - The cost-effectiveness and benefits of LSA.
11:50 - How Google pivoted with Google Ads and LSA.
13:00 - The role of AI in evolving Google Ads.
15:00 - Blending Local Services Ads with Google Ads for optimal results.
17:06 - The importance of trust and transactions in consumer decisions.
19:27 - The importance of a holistic marketing strategy.
21:54 - Closing thoughts and takeaways.

Google Business Buzz Podcast
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Chapters

1. Google Ads & Local Services Evolution (00:00:00)

2. Evolution of Google Ads Strategy (00:12:32)

3. Maximizing Business Revenue With Diverse Marketing (00:22:15)