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From Lead Collection to Fan Creation - Guiding Learners Through Your Graduate Programs Learner Journey The Program Management View

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Content provided by Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Once learners realize a learning need, they usually start a journey to address it. Many times, the journey starts out as self-directed and, at some point, it transitions to a guided journey. When a graduate degree program is involved, much of the self-directed journey planning starts with a web browser and an internet search. And during any stage of their search, learners may evaluate multiple journeys, all created by competing graduate programs.

The journey the learner ultimately selects is likely the one with the best guidance throughout each leg of the journey they are exploring. From a graduate program management view, the best guidance is likely provided by a journey organized around three systems:

  1. Lead Collection,
  2. Learner Conversion, and
  3. Fan Creation.

Designing and managing the journey with a systems approach facilitates the coordination of the program’s moving parts and components, which helps ensure learners receive the guidance they seek at each phase of any journey they are exploring. Let me give you an overview of each system and show you how they all connect.

  continue reading

16 episodes

Artwork
iconShare
 
Manage episode 431057156 series 2136609
Content provided by Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rodney G. Alsup, D.B.A., CPA, CITP, Rodney G. Alsup, D.B.A., CPA, and CITP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Once learners realize a learning need, they usually start a journey to address it. Many times, the journey starts out as self-directed and, at some point, it transitions to a guided journey. When a graduate degree program is involved, much of the self-directed journey planning starts with a web browser and an internet search. And during any stage of their search, learners may evaluate multiple journeys, all created by competing graduate programs.

The journey the learner ultimately selects is likely the one with the best guidance throughout each leg of the journey they are exploring. From a graduate program management view, the best guidance is likely provided by a journey organized around three systems:

  1. Lead Collection,
  2. Learner Conversion, and
  3. Fan Creation.

Designing and managing the journey with a systems approach facilitates the coordination of the program’s moving parts and components, which helps ensure learners receive the guidance they seek at each phase of any journey they are exploring. Let me give you an overview of each system and show you how they all connect.

  continue reading

16 episodes

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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
Welcome back to the GME News Digest Podcast Series. Hi, I’m Rodney Alsup, your host for this episode, “Embracing Skills-Based Hiring in Graduate Programs.” Ashley Mowreader’s insightful Inside Higher Ed article inspired this episode. Her title, “What Skills-Based Hiring Means for Higher Ed” caught my attention, so I thought I would explore its significance for the graduate education community. Her article was among the twelve pieces of content I included in last week’s curated selection for GME News Digest subscribers.…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
Who is your graduate program designed to serve? Or can you describe your program’s target audience? Would your answers be the same or different for each question? Should they be the same or different? Or could they be the same or different? How would the major role players that support your graduate program respond to these questions? The question “Who is your graduate program designed to serve?” isn’t just critical – it is a keystone of strategic planning for a graduate program. Click here to view the blog article: Who is your graduate program designed to serve?…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
The effectiveness of a graduate program depends on the understanding of individual learner journeys by program leaders and faculty, as well as the understanding of the program’s learner journey by individual learners. I explored these understandings from two distinct perspectives of the learner journey in my two previous episodes. One perspective was that of the learner, and the other was that of the program’s management. This episode's purpose is to show how aligning the two perspectives develops a framework for effectively managing graduate programs to the benefit of a diverse set of stakeholders, such as individual learners, faculty members, employers, and the community. Click here to complete this 9 question assessment to see what your program's learner journey is telling you.…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
Once learners realize a learning need, they usually start a journey to address it. Many times, the journey starts out as self-directed and, at some point, it transitions to a guided journey. When a graduate degree program is involved, much of the self-directed journey planning starts with a web browser and an internet search. And during any stage of their search, learners may evaluate multiple journeys, all created by competing graduate programs. The journey the learner ultimately selects is likely the one with the best guidance throughout each leg of the journey they are exploring. From a graduate program management view, the best guidance is likely provided by a journey organized around three systems: Lead Collection, Learner Conversion, and Fan Creation. Designing and managing the journey with a systems approach facilitates the coordination of the program’s moving parts and components, which helps ensure learners receive the guidance they seek at each phase of any journey they are exploring. Let me give you an overview of each system and show you how they all connect.…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
Have you ever thought about the path learners navigate when they go from realizing their need to learn to be a loyal program supporter? When both learners and program leaders really understand the path learners follow, it’s like having a roadmap to success for both. A roadmap with interesting goals like identifying knowledge gaps, choosing a program, enrolling, and becoming a committed supporter. In the following episode, I describe six stages that most learners follow on their journey. Improving program effectiveness and reputation comes from understanding the learner journey and these stages. This episode is based on a blog article I wrote titled, From First Encounters to Lifelong Advocacy: Navigating the Learner’s Journey in a Graduate Program – The Learner View.…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
Our conversation focused on: • How the coming baby drought will affect the future of business education? • How generational behavior will affect the future of business education? • How changes in the behavior of the middle classes will affect the future of business education? • How gender shifts will affect the future of business education? • How urbanization will affect the future of business education? • How technological advances will affect the future of business education? • How a culture of sharing will affect the future of business education? • How changes in the medium of exchange will affect the future of business education?…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
Wharton Professor Mauro Guillén, recently named dean of Cambridge University’s Judge Business School, and author of 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything joined me to discuss how B-School deans and graduate program leaders can prepare their programs for 2030 and beyond.…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
Dr. Bora Ozkan, assistant professor of finance at Temple University’s Fox School of Business serves as the academic director for the school’s Online MBA and Online BBA. The reason Bora is joining me today is he’s responsible for the Fox School’s first-ever Virtual Reality or VR course that's offered to their online MBA students. The course, "Fintech, Blockchain and Digital Disruption," is a seven-week course that started March 19, 2020 and ends the last week of March. Twenty students enrolled for the course. The course was designed by Bora, a team from the Fox School’s Online and Digital Learning Department and Glimpse Group, a virtual reality and augmented reality platform company. I learned of the course from a US News article that I recently shared with MBA News Digest subscribers. After reading the article, I thought this would be something that MBA News Digest subscribers and podcast listeners would be interested in learning more about. I contacted Bora and he agreed to join me today for this interview. Bora, welcome.…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
Making graduate program management simple is almost never a consideration during the design phase of a new graduate program. Georgia State University's new MS in Human Resource Management program is an exception. In this episode, two program faculty members discuss how the new program's design makes program management simple. Join me as we discuss how the program uses rubrics to track overall skill development progress for individual students and for the program; how metrics guide program data collection and reporting; how the program can track meta level skills by student; how the program gathers faculty input about student performance by using Qualtrics; and more.…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
During 2019 graduate management education was criticized for not being relevant. At the end of January, I received a press release from GSU titled “Georgia State’s Master’s in H.R. Management Responds to Emerging Business Needs.” I thought, here’s a response to that criticism, I wonder how they did it? Two GSU faculty are here today to help us understand the how.…
 
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Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler
Graduate Management Education (GME) News Digest - Making Graduate Program Management Simpler podcast artwork
 
During this podcast you will learn: • How to scope and evaluate industry projects to align with learning outcomes • How to identify mis-matched expectations and facilitate re-alignment • 5 Practical Lessons from 5+ years’ experience facilitating industry-engaged experiential learning to 5000+ students My guest for this webinar is Nikki James, VP of Learning & Experience, Practera, a company whose mission is to make it easy to design and deliver world-class experiential learning programs…
 
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