Jordan Isenstadt, Marino PR - Building a Buzz - Public Relations in the Cannabis Industry

Grow Sessions

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16:03

Learn about the differences between Alzheimer's and dementia, and how Alzheimer's disease progresses. We talk about why catching the disease early can make a big difference. Dr. Sharon Cohen and Dr. Yaakov Stern walk us through the stages of Alzheimer's disease, from when there are no symptoms to when memory issues start to show. They explain the stages of Alzheimer’s and how it develops over time. We also hear from Kelly, who explains her personal experiences and concerns about developing Alzheimer’s, and what she does about it. For links to resources and information covered in this series, visit our website at HealthUnmuted.com/resources What did you think of this episode? We’d love to hear from you. Please visit healthunmuted.com/feedback to let us know! Rethinking Alzheimer’s Disease was made possible with support from Eisai Inc. [00:00:00] Introduction [00:03:10] What's the difference between Alzheimer's disease and dementia? [00:07:04] When does Alzheimer’s begin to develop? [00:09:08] What is Mild Cognitive Impairment (MCI)? [00:10:36] What is subjective cognitive decline? [00:11:59] What is preclinical Alzheimer's disease? [00:13:13] Why is it important to detect Alzheimer’s disease early? Disclaimer: The content provided in this podcast is intended for informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on this podcast. Reliance on any information provided by this podcast or its guests is solely at your own risk. ©2024 Mission Based Media Ltd • April 2024 • AD-M2059…

about a year ago 50:35

MP3•Episode home

It’s a new season of Grow Sessions, and we’re excited to chat with Jordan Isenstadt of Marino Public Relations about the unique challenges of cannabis PR in an episode titled "Building a Buzz - Public Relations in the Cannabis Industry."

Jordan dives into the complexities of federal restrictions and state-by-state legalization, explaining how these factors shape cannabis PR strategies. A major highlight of the episode is MJBizCon, the cannabis industry’s premier event. Jordan shares why this gathering remains crucial for networking and brand building, despite some criticism. He offers actionable tips to stand out, such as launching products ahead of the show and hosting unforgettable events to create buzz.

The conversation also explores the rising importance of influencer marketing, authentic storytelling, and crafting a clear, compelling message to normalize the industry and connect with consumers. Whether you’re a cannabis business looking to grow or just interested in learning more about PR in this unique space, this episode is packed with insights you won’t want to miss.

About Jordan Isenstadt, Marino Public Relations

Jordan Isenstadt founded Marino’s cannabis strategic communications practice in 2018 and has built it into an industry leading force. A former advisor to the New York State Senate and the New York State Governor’s office, he has led award-winning strategic communications programs for a broad spectrum of clients up and down the cannabis supply chain, as well as ancillaries and non-planting entities. He is a regular contributor in various cannabis and policy media outlets offering dope public relations insights. Additionally, Jordan is an Executive Member of the Cannabis Collective and was named a Cannabis Power Player by Politics NY for the 2nd year in a row. Jordan has been a cannabis aficionado for over 25 years and while he still prefers flower, he does enjoy experimenting with all of the newer routes of administration, including beverages, oral sprays, lozenges, tinctures and powders.

If you have questions, you can reach Jordan at JIsenstadt@marinopr.com
Please visit www.marinopr.com to learn more about Marino Public Relations.

Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.

48 episodes

Jordan Isenstadt, Marino PR - Building a Buzz - Public Relations in the Cannabis Industry

Grow Sessions

11 subscribers

published about a year ago

MP3•Episode home

About Jordan Isenstadt, Marino Public Relations

If you have questions, you can reach Jordan at JIsenstadt@marinopr.com
Please visit www.marinopr.com to learn more about Marino Public Relations.

Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.

48 episodes

Minden epizód

1
Timo Bogartz, Cannavigia - Cultivating the Future: Cannabis Tech & Compliance in a Global Market 58:18

25 days ago58:18

58:18

In today's episode of Grow Sessions, host Tony Pavlakis speaks with Timo Bongartz, CEO of Cannavigia, for an insider's perspective on the cannabis industry's evolving global ecosystem. This episode dives into cannabis cultivation, regulation, and technological innovation — with a special focus on the European market. Timo provides a comprehensive overview of Cannavigia's cutting-edge seed-to-sale tracking software, which has become a critical tool for cannabis businesses navigating Europe's stringent regulatory landscape. The conversation unpacks the critical differences between European and US cannabis markets, highlighting Europe's medical-focused approach and the critical importance of precise tracking and compliance. Key highlights include an exploration of the challenges encountered by cannabis businesses globally, such as banking restrictions and regulatory complexities, alongside the significant opportunities arising in markets like Germany. Timo provides valuable insights into vertical integration, technological solutions, and the global future of cannabis legalization, making this episode an essential resource for industry professionals and cannabis enthusiasts seeking to deepen their understanding. About Timo Bongartz, Cannavigia, CEO Timo Bongartz brings over 15 years of business innovation expertise to his role as Chief Executive Officer at Cannavigia, specializing in the horticulture and cannabis sectors. Previously at Fluence and OSRAM, he focused on advanced horticultural lighting. An MBA graduate from Hochschule München with certifications in management and horticulture, Timo drives sustainable growth in the industry. If you have questions, you can reach Timo at timo.bongartz@cannavigia.com . Please visit www.cannavigia.com to learn more about Cannavigia. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Jordan Isenstadt, Marino PR - Building a Buzz - Public Relations in the Cannabis Industry 50:35

9 weeks ago50:35

50:35

It’s a new season of Grow Sessions, and we’re excited to chat with Jordan Isenstadt of Marino Public Relations about the unique challenges of cannabis PR in an episode titled "Building a Buzz - Public Relations in the Cannabis Industry." Jordan dives into the complexities of federal restrictions and state-by-state legalization, explaining how these factors shape cannabis PR strategies. A major highlight of the episode is MJBizCon, the cannabis industry’s premier event. Jordan shares why this gathering remains crucial for networking and brand building, despite some criticism. He offers actionable tips to stand out, such as launching products ahead of the show and hosting unforgettable events to create buzz. The conversation also explores the rising importance of influencer marketing, authentic storytelling, and crafting a clear, compelling message to normalize the industry and connect with consumers. Whether you’re a cannabis business looking to grow or just interested in learning more about PR in this unique space, this episode is packed with insights you won’t want to miss. About Jordan Isenstadt, Marino Public Relations Jordan Isenstadt founded Marino’s cannabis strategic communications practice in 2018 and has built it into an industry leading force. A former advisor to the New York State Senate and the New York State Governor’s office, he has led award-winning strategic communications programs for a broad spectrum of clients up and down the cannabis supply chain, as well as ancillaries and non-planting entities. He is a regular contributor in various cannabis and policy media outlets offering dope public relations insights. Additionally, Jordan is an Executive Member of the Cannabis Collective and was named a Cannabis Power Player by Politics NY for the 2nd year in a row. Jordan has been a cannabis aficionado for over 25 years and while he still prefers flower, he does enjoy experimenting with all of the newer routes of administration, including beverages, oral sprays, lozenges, tinctures and powders. If you have questions, you can reach Jordan at JIsenstadt@marinopr.com Please visit www.marinopr.com to learn more about Marino Public Relations. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Kris Artz, Rhythm of Life Cannabis - Rising from the Ashes: The Rhythm of Life Cannabis Journey 44:45

13 weeks ago44:45

44:45

Join us for an inspiring conversation on Grow Sessions with Kris Artz, founder of Rhythm of Life Cannabis, as he shares his journey as a cannabis entrepreneur. Discover how he overcame the hurdles of launching a cannabis business amid the COVID-19 pandemic, including the construction of a hybrid greenhouse to bring his dream to life. Kris opens up about a devastating fire that destroyed his facility just days before planting, forcing him to lay off his team, lose prized genetics, and pivot his business. Through resilience and industry support, he found the strength to rebuild, grow in a partner's facility, and continue his journey despite overwhelming financial and emotional hurdles. In today's episode we will talk about the lessons Kris learned along the way, including the importance of staying connected within the industry, navigating insurance hurdles, and innovating to stand out in a competitive market. This episode is a testament to perseverance, adaptability, and the passion required to thrive in the cannabis industry. About Kris Artz & Rhythm of Life Cannabis Kristofer Artz Founder and CEO of Rhythm of Life Cannabis grew up in the mountains of Colorado in a small town called Nederland. His love for the outdoors and plants began at a very young age in these mountains, as he has been exploring and working with plants almost his entire life. From gardening in the hills with his mother to garage and house grows with his friends or caring for an 80 ft tall Maple tree he has always been connected to plants. After his up bringing and returning home from college he landed a job at an organic fertilizing company which excelled his career forward and landed him in the Cannabis industry. He has been in cultivating Cannabis for over 18 years and in the commercial industry for over a decade. From craft to large scale operations Kris has done it all and has simplified how cannabis is cultivated through his own passion for this plant. When he isn’t in the garden you can catch him hiking 4000 footers in New Hampshire and enjoying time at the beach with friends and on the slopes snowboarding. If you have questions, you can reach Kris Artz at rhythmoflifecannabis@gmail.com Please visit www.rhythmoflifecannabis.com to learn more about Rhythm of Life Cannabis. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Jill Reddish & Chris Day, GCNC - Global Perspectives: Building Bridges in the Cannabis Industry 37:26

18 weeks ago37:26

37:26

In this episode of Grow Sessions Chris Day and Jill Reddish from the GCNC (Global Cannabis Network Collaborative) join us to share their passion for building a stronger, interconnected cannabis industry around the globe. In an episode titled “Global Perspectives: Building Bridges in the Cannabis Industry,” we discuss the power of collaboration and how the GCNC and its members are working together to help solve challenges faced in global cannabis markets. Join us as we dive into the unique dynamics of cannabis markets around the world—the good, the bad, and the challenging and what we can learn from each other. Today we are reminded that cannabis isn’t new (it’s been around for 3,000 years!) and that what happens in places like Bangkok can ripple across the globe, influencing markets as far away as Peru. In this episode we get a sneak peek into the recent cannabis conference in Peru, exploring South America’s growing cannabis and hemp scene, and share the excitement for the Cannabis Policy Institute in Las Vegas, which aims to assist businesses and regulators in crafting improved industry policies. With inspiring stories of people, companies, and countries shaping the future of cannabis, Chris and Jill show just how connected and exciting this global industry really is. There’s truly never a dull moment – as we all know! About Jillian Reddish Jillian Reddish, Co-Founder, Global Cannabis Network Collective (GCNC) Jill Reddish is the co-founder of Project Evolve and the Global Cannabis Network Collective, an elite network for business professionals building and transforming the international cannabis trade. A writer and award-winning communications strategist, her career spans over a decade of communications in higher education and research-focused non-profits and community development, as well as B2B content marketing for the global cannabis industry. She worked with Marijuana Business Daily on MJBizCon to establish it as the global leader in industry connectivity, resulting in the world's largest B2B cannabis trade show. Jill launched their global partnership program, two podcasts, and an innovative multimedia site. If you have questions, you can reach Jill Reddish at jillianr@alwaysdriveinnovation.com About Chris Day Chris Day, Co-Founder, Global Cannabis Network Collective (GCNC) A people-driven leader, Chris Day is the co-founder of the elite multi-national cannabis industry network for C-Suite executives, the Global Cannabis Network Collective. He is widely recognized as one of the world’s foremost experts on global collaboration, trend identification, and business development through partnership for emerging markets in the cannabis industry. Chris brings decades of experience in business management and development, building award winning teams and championing global brands through 20+ years of running advertising and communications agencies prior to his entrance into the cannabis industry. If you have questions, you can reach Chris Day at projectevolve@alwaysdriveinnovation.com Please visit www.gcnc.global to learn more about the Global Cannabis Network Collaborative. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Carl Gianonne & Jesse Pitts, Trade Roots: Redefining Cannabis From the Inside Out 52:16

24 weeks ago52:16

52:16

Today on Grow Sessions we navigate the complex waters of legal cannabis with a unique perspective with Carl Giannone and Jesse Pitts, Co-Founders of Trade Roots Cannabis in MA. Their journey begins with Jesse's incarceration for cannabis-related offenses—a pivotal moment that would inspire their commitment to transforming the industry through legitimate means. Tune in for an episode titled “Trade Roots: Redefining Cannabis from the Inside Out” as they recount their experiences with your host, Tony Pavlakis. In an industry marked by over-regulation and ongoing change, their transition from the illicit market to legitimate business provides meaningful perspectives on both the hurdles and possibilities that the industry faces. Join us as they share their unique perspective on: Navigating the transition from illegal to legal cannabis operations Building a successful social equity business in a heavily regulated market Balancing craft quality with commercial success The future landscape of cannabis industry regulation and compliance Their vision for Trade Roots and the broader cannabis market Listen as they share how they're charting a course through uncharted waters, helping define the future of legal cannabis in Massachusetts and beyond. About Trade Roots Cannabis Jesse Pitts, Co-Founder/CEO After graduating from UMASS Amherst with degrees in Astronomy and Physics, Mr. Pitts continued his business selling cannabis. A bit ahead of his time, in 2006 he got arrested and served 9 months of an 18-month sentence at the Plymouth County Correctional Facility, where upon his release, he founded and ran a successful construction company. In 2012 Jesse co-founded The Center for Alternative Life Medicine - a medical cannabis company that was acquired by New England Treatment Access (NETA). In 2017 Jesse and his partners founded Trade Roots in his hometown of Wareham-- becoming the State’s first adult use, vertically integrated social equity operator. Jesse serves on the Board of Directors and is the Company’s CEO. Carl Giannone, Co-Founder After graduating without distinction from Lafayette College with degrees in Economics & Business, Carl began his career as an equities trader at Trillium Management in 1999. In 2006 Carl started his own desk, first under Sungard and then T3 Capital Management (2010). By 2014, his desk employed over 100 traders in two offices deploying myriad strategies across a range of asset classes. In 2017 he joined Jesse in helping found Trade Roots- Massachusetts first vertically integrated social equity operator in the cannabis industry. Carl serves as the Board’s Chair, and his daily responsibilities include strategy, business development, marketing and brand--specializing in irreverent LNKD content. If you have questions about Trade Roots, please visit their website at www.traderoots.buzz . You can also connect with Jesse at jesse@traderoots.buzz or on Linkedin at www.linkedin.com/in/jesse-pitts-4b560199/ . If you'd like to connect with Carl, please email him at carl@traderoots.buzz or on Linkedin at www.linkedin.com/in/carlgiannone . For a video version of Grow Sessions, please visit us on the TSRgrow YouTube Channe l. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Matthew O'Boyle, VALERE Architects - Efficiency by Design: Optimizing Your Grow Space for Maximum Yield 31:30

27 weeks ago31:30

31:30

Join us for an exciting new episode of the Grow Sessions, featuring special guest Matthew O'Boyle from VALERE Architects, in an episode titled, "Efficiency by Design: Optimizing Your Grow Room for Maximum Yield." This episode explores the common mistakes and pitfalls that growers should avoid when constructing a cannabis cultivation facility. Matthew highlights the crucial importance of collaborating with an architect who has extensive experience in designing optimized grow operations. While inexperienced design choices may seem cost-effective initially, they often lead to higher expenses in the long run due to underlying issues that need to be addressed. Key insights covered in the episode include: The importance of understanding the operational workflows necessary to maintain a clean and safe environment for the plants throughout the cultivation process. The benefit of not utilizing every square inch of a facility. Leaving some extra space allows for greater flexibility and scalability as the business grows and needs evolve over time. The significant impact an experienced cannabis-focused architect can have on the capital expenses and long-term profitability of the grow operation. Their expertise can help prevent many problems before they even arise. Whether you're just starting to build your first grow facility or looking to enhance an existing operation, this episode is packed with practical, expert-driven advice. Tune in to learn how to design a successful, efficient, and scalable cannabis cultivation facility that will support the long-term success of your business. About Matthew O'Boyle, RA, AIA , CEO + Founder VALERE Architects, Inc. Matthew has been working in the design field professionally since 2009 after completing an Associate's of Architectural Technology from Springfield Technical Community College. He furthered his education at the University of Massachusetts, Amherst by receiving a Bachelor of Fine Arts in Architecture degree in 2012 and then further with a Master of Architecture degree from Hartford University in 2015. He has experience working on projects ranging from: light commercial, restaurant and café space, community focused projects, residential, and multi-family housing. His work focuses on a technical and efficiency-focused design process believing that it leads to the best solution for a client in the Cannabis Industry. Matthew has a passion for high performance buildings & construction, making each project as sustainable as possible through material selection and design. If you have questions for Matthew you can reach him at mo@valerearchitects.com or visit the VALERE Architects website at www.valerearchitects.com . You can also connect with him on Linkedin: Matthew O'Boyle . Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Tony Gallo, Sapphire Risk Group - High Stakes: Security Tips for Cannabis Facilities 34:03

36 weeks ago34:03

34:03

In this episode of Grow Sessions, we're excited to host Tony Gallo from Sapphire Risk Advisory Group as he delves into essential security procedures and onsite risk assessments, in an episode titled "High Stakes: Security Tips for Cannabis Facilities." Join us as we learn how a tailored security systems can save you money, safeguard your property, and address common issues in your facility. Other topics will include insights on obtaining cannabis licenses, meeting state and city requirements, importance of strategic camera placement, the integration of AI in security and the critical nature of fire safety and risk assessments. Tony emphasizes the value of doing things right the first time to avoid costly mistakes and regulatory setbacks. From air filtration to GMP and GACP certifications, Tony covers the vital aspects of building a compliant and secure cannabis facility. Whether you're just starting or looking to enhance your existing operations, this episode is packed with practical advice and expert knowledge. Tune in to learn how to protect your investment and ensure the success of your cannabis business! About Tony Gallo Considered the “OG of Cannabis Security”, Tony has been in the cannabis industry since 2013 and has worked with over 800 cannabis clients in 37 States and Canada designing their security program from application to operations. Tony has spoken at over 100 cannabis business conferences across the United States and is considered one of the leading security authorities in the State/City application license process, physical security build outs and standard security operating procedures. He is regarded as a leader in high-risk security program designing and has helped open more than 1,000 high-risk businesses in the United States, Canada, and Mexico. For over 30 years, he has been a Senior Executive, possessing both strategic and tactical security experience in the multi-unit retail industry with such companies as Sears, Federated Department Stores and EZCorp. Tony received his Bachelor of Science degree in Criminal Justice from New Jersey City University in Jersey City, NJ and is a published author on high-risk security and safety planning. Tony is the Managing Partner for Sapphire Risk Advisory Group, which is considered one of the Top Security Firms in the cannabis industry and was recently awarded Consulting Firm of 2023 at The Emjays. Tony was also recognized by High Times Magazine’s 100 Most Influential Cannabis People in 2021. About Sapphire Risk: Sapphire Risk is the oldest national cannabis security consultancy company in the United States. They specialize in helping clients achieve their dream of winning a cannabis business license, building a secure facility, and implementing security training and SOPs to ensure long-term success. No matter the space, they can save cannabis businesses time and money while securing their property. Services include Security Plans for Business Licensing; Security Floor Plan Design Overlays; Secure Facility Build Outs; Risk Assessments; Standard Operating Procedures and Manuals; Employee Security Training; Security Expert Witness Services; and POS Exception Analytics If you have questions for Tony you can reach him at tgallo@sapphirerisk.com or visit the Sapphire Risk website at www.sapphirerisk.com . Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Dave Barton, Thermidor - Global Cannabis Insights - Cannabis in the EU and Beyond 43:12

37 weeks ago43:12

43:12

In our most recent episode of Grow Sessions, we have the pleasure of hosting Dave Barton from Thermidor for a lively discussion on the ever-changing global cannabis market in an episode titled "Global Cannabis Insights – Cannabis in the EU and Beyond." Dave delves into a variety of topics within the cannabis industry, from the growing medicinal market to advancements in the European Union (EU) and other global markets, as well as the hurdles that cannabis brands face.. Other topics include insights on the EU market, German legalization and Social Club regulations, shedding light on advocacy efforts, addressing the lingering stigma around cannabis, exploring marketing challenges in the industry, and brainstorming ways to overcome obstacles through educational initiatives. You won't want to miss the insightful discussion. About Dave Barton, Thermidor Dave Barton is co-founder and creative director at thermidor – a content- and cannabis-focused, creative agency based in the UK, but operating internationally. He’s also co-host of the lobsterpot podcast, which collects stories, opinions, and perspectives from professionals working in the global cannabis industry. If you have any questions, you can reach Dave Barton at dave.barton@thermidor.wtf . Visit us online at www.TSRgrow.com . Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Jason Hadley, FILTR - Clearing the Air: Cultivating Clean Spaces for Your Cannabis Facility 51:04

49 weeks ago51:04

51:04

In today's episode of Grow Sessions, Jason Hadley from FILTR teams up with Tony to delve into the intricacies of microbial control in the cannabis industry with a focus on creating clean spaces for your cannabis facility in the segment titled " Clearing the Air: Cultivating Clean Spaces for Your Cannabis Facility.” As the cannabis industry experiences increasing legalization and regulation, the significance of microbial control cannot be overstated. Join us as we explore the world of cannabis cultivation, emphasizing the necessity of rigorous mold compliance testing before products reach the market. Topics covered in this episode include the crucial aspects of air quality, the role of air systems and movement, the importance of Integrated Pest Management (IPM), the significance of SOPs, routine maintenance for seamless operations, root cause analysis for identifying air quality issues, standards for constructing and designing a sanitary facility, industry benchmarks like ASTM, and predictions on FDA regulations post-federal legalization of cannabis. Stay tuned as we navigate through the complexities of microbial control in the cannabis sector, offering insights that promise to shape a safer and cleaner future for cannabis cultivators worldwide. About Jason Hadley, FILTR Playing all positions on the field, Jason started as trimmer and fell in love with the industry, further developing his commercial cultivation skills and experience. Personally, living the pain points all growers experience, his natural desire to help others landed him at FILTR, where he learned the how and why of cleaning from a Food and Pharma perspective. Earning a HACCP certificate from Rutgers University Food Innovation Center and professionally certified in Pharma cGMP through Biopharma Institute, Jason serves licensed commercial operators as a Sales Engineer with FILTR air purification and translates microbe control know-how from Pharma to Cannabis so that growers can implement cleaner operations and a enjoy a higher likelihood they’ll consistently meet their state’s microbe compliance mandates. If you have any questions, you can reach Jason Hadley at jhadley@golighthouse.com Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Michael DeNault, World Insurance - Insuring Growth: Navigating Risk in the Cannabis Industry 52:51

1 year ago52:51

52:51

Join us on the latest episode of Grow Sessions as we dive into the world of insurance with Michael DeNault from World Insurance. In this episode, titled “Insuring Growth: Navigating Risk in the Cannabis Industry,” we unravel the complexities of insurance requirements and surprisingly find it quite intriguing. Insurance, who would've thought! In this episode, we will dissect insurance needs of commercial cultivation businesses. From Workman's Comp Insurance to Product Liability coverage. We also shine a light on the importance of Standard Operating Procedures (SOPs) as a preventive measure for cultivators, especially in the absence of historical data to steer best practices in product safety. Michael highlights the industry's early stages, emphasizing the need for data to establish standards that will ultimately impact insurance rates and coverage. Discover how premiums have changed over the years, all while adhering to CCC insurance regulations. We chat about general and product liability coverage, outlining limits, deductibles, and evolving insurance costs in the cannabis sector. Commercial property and equipment coverage take the spotlight, underscoring the importance of safeguarding inventory, equipment, and crops. Crop coverage guarantees the protection of living crops, from seeds to plants and harvested products. However, it's essential to note that insurance won't cover poor growing practices, highlighting the importance of a skilled head grower for large-scale operations. Learn about specific coverage like Equipment Breakdown Coverage, which shields against crop and inventory loss due to system failures. We explore state-specific variations in coverage, with Massachusetts standing out for its well-defined requirements. Michael imparts valuable advice stressing the importance of guiding clients through common losses and state-specific regulations and emphasizing the importance of longevity, highlighting that profitability isn't just about revenue but about effectively managing the money businesses earn. Exciting developments lie ahead, including the potential impact of federal legalization on insurance and the merging of agricultural coverages with the cannabis industry. We also shed light on technological advancements and the shift from traditional lighting systems to LEDS for enhanced coverage and reduced premiums. Did you know insurance companies may turn you down for growing with HPS lighting due to the high risk of fire? Did you know that traditional LEDs with drivers still pose a risk to growers? Did you know that TSRgrow's data-driven LED lighting solutions can help growers receive an even larger insurance discount because the drivers are removed from the grow room? "Insuring Growth" acts as your compass through the intricate realm of cannabis insurance, providing a blend of industry expertise and practical insights to empower businesses in this ever-evolving industry. About Michael DeNault My name is Michael DeNault, I am the leading the Cannabis Practice within World Insurance Associates. My goal is to build brand awareness, provide the necessary tools for Producers, and relay the wants and needs to cannabis business owners to insurance carriers and industry partners alike. I am working with clients and partners all over the country, and I am always looking to grow my network, so lets connect and set up a meeting! I look forward to the conversations we will have! If you have any questions, you can reach Michael DeNault at michaeldenault@worldinsurance.com For more information on World Insurance visit: www.worldinsurance.com . Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Morem & Waller CPAs - Balancing the Books: Compliance in the Cannabis Industry 49:21

1 year ago49:21

49:21

In our first episode of Grow Sessions, Season 4, we have the pleasure of speaking with Betsey Morem and Mark Waller, Co-Founders of Morem & Waller CPAs. Join us for an enlightening conversation that revolves around the vital role that accounting practices play in the ever-evolving cannabis industry, highlighting the importance of compliance for all cannabis businesses. As the industry continues to expand, it becomes increasingly important for businesses to adopt robust accounting practices. Join us for an episode titled, "Balancing the Books: Compliance in the Cannabis Industry" as we delve deeper into this pivotal topic. Throughout this episode, we explore the significance of compliance, emphasizing the adherence to both local and federal regulations, and shed light on the 280E tax provision, among other noteworthy topics. Tune in now to gain a comprehensive understanding of why accounting practices and compliance are so important in the cannabis industry. Whether you're a business owner or an investor, this episode is packed with valuable insights and actionable strategies to ensure the success of your cannabis business. About Morem & Waller, CPAs Betsy Morem, CPA, co-founder and managing partner of Morem & Waller, CPAs, PLLC, enjoys helping small businesses and start-ups create, maintain, and improve their accounting systems. She partners with CEOs, founders, and interested parties in the cannabis industry to help them stay compliant, achieve world-class financial records and financial reporting, and provide tax planning, preparation, and filing. Betsy lives in Austin, MN with her husband, Zach, and two children, Joanna and Ellis. If you have any questions, you can reach Betsy Morem at betsy@moremwaller.cpa Mark R. Waller, CPA, co-founder and managing partner of Morem & Waller, CPAs, PLLC, has 15+ years of experience working as a public accountant as well as a controller in the private sector. He partners with CEOs, founders, and interested parties in the cannabis industry to help them stay compliant, achieve world-class financial records and financial reporting, and provide tax planning, preparation, and filing. A graduate of the University of Minnesota-Twin Cities, Mark lives in Minneapolis with his wife, Brigitte, and two children, Malcolm and Coco. If you have any questions, you can reach Mark at mark@moremwaller.cpa To learn more, please visit www.moremwaller.cpa . Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
Wendy Campbell, MJ Unpacked/Jage Media - "Mastering Your Trade Show Strategy for Success" 49:55

1 year ago49:55

49:55

Prepare yourself for an electrifying edition of Grow Sessions because we are thrilled to have a special guest with us today! Joining us is Wendy Campbell from Jage Media / MJ Unpacked , and she is about to spill all the secrets to a successful trade show season in an episode titled "Mastering Your Trade Show Strategy for Success." If you've recently returned from the excitement of MJBizCon, then you absolutely cannot afford to miss this perfectly timed episode. Here's a sneak peek of what awaits you: Carefully selecting the ideal shows that align with your specific needs Implementing strategic marketing, budgeting, and planning techniques Utilizing evaluation strategies for achieving peak performance Essential questions to ask show organizers before committing Unveiling the mysteries behind ROI (Return on Investment), ROO (Return on Objective), and ROE (Return on Experience) What the future of the cannabis industry looks like and much more Join us as we embark on a captivating journey through various types of shows, from order writing exhibitions to must-attend industry events. These shows offer countless networking and branding opportunities, but are they the right fit for you? Discover how to accomplish more with less, flawlessly present your booth, and engage in continual learning. We will also share invaluable insights on overcoming Trade Show Fatigue (yes, it's a real thing!) and provide priceless tips for a thorough post-event review and follow-up. But hold on, there's more to – this episode is packed with surprises! Get ready for the ultimate guide to trade show success – you won't want to miss out on this brand new episode. About Wendy Campbell, JAG Media / MJ Unpacked When obstacles arise, you change direction to reach your goal; you do not change your decision to get there. I am a change agent. My LIFE is letting go of resistance and doing what is necessary to create working solutions that lead to meeting and exceeding goals. It is what I am most passionate about. With 28+ years of experience in sales, marketing, and product management, primarily for consumer packaged goods, I am more driven and more excited than ever to embrace, wholeheartedly, being a change agent as I continue my passion - - working to discover what is needed to create profit-making solutions for companies involved in the sales and marketing of cannabis consumer products. To learn more, please visit MJ Unpacked or reach out to Wendy on Linkedin . Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

1
David Vaillencourt, The GMP Collective - "GMP Standards and the Global Cannabis Market" 49:30

1 year ago49:30

49:30

In today's episode of Grow Sessions, we explore the world of cannabis and its evolving standards. Joining us is our guest David Vaillancourt, a renowned expert from The GMP Collective. Good Manufacturing Practices, commonly referred to as GMPs, play a crucial role in ensuring that products are consistently produced and controlled according to strict quality standards. These practices are not exclusive to the cannabis industry; they are essential across all sectors. Just like any product you find on the shelves of your local grocery store, cannabis products must adhere to specific GMPs to guarantee their safety and quality. Intriguingly, the cannabis industry is still relatively young and rapidly expanding. As a result, there is ample room for improvement in ensuring the highest standards of product safety. In our latest episode, titled "GMP Standards and the Global Cannabis Market," we delve deep into this topic, shedding light on the importance of GMPs and their impact on the industry. Together we explore the current state of GMP standardization and discuss the potential for advancements in ensuring the highest level of product safety in the cannabis industry. Join us as we embark on this important journey of understanding and enlightenment and unravel the complexities and possibilities within the realm of GMPs and their role in shaping the cannabis industry. About David Vaillencourt, GMP Collective David Vaillencourt, holds a Master’s of Science and is the CEO of The GMP Collective and Founder of the S3 Collective, is one of the most respected and effective change leaders in the cannabis industry. Combining his passion for a data driven approach with safety and quality, his group focuses on establishing and enabling the utilization of scientifically sound industry standards, encompassing Good Manufacturing Practices, risk mitigation strategies, and comprehensive supply chain solutions Since 2017, he has been an active member of ASTM International's Committee D37 on Cannabis, now serving as the elected Vice Chair. In this role, he empowers over 700 fellow volunteers spanning six continents to leverage the accredited open and transparent process that brings government, academia, industry, consumers, and other relevant stakeholders to develop consensus product safety standards based on science and data. As a public speaker, educator and connector, David emphasizes the importance of unbiased consensus standards in fostering a reliable and safe marketplace. David’s most important initiative to date is the launch of the S3 Collective . This exclusive, agnostic nonprofit foundation is the first of its kind and will effectively connect all standards and best practices to policy and regulation to build an international framework. When not working, you can look for David in the Colorado backcountry skiing and trail running with his dog, Humphrey. To learn more, please visit GMP Collective . Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

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Sam Andras, urban-gro - Strategies to Survive Cannabis Market Downturns 41:07

2 years ago41:07

41:07

In today's episode of Grow Sessions, we are thrilled to have a conversation with Sam Andras from urban-gro. Join us as we dive into the details of bringing your cultivation vision to life, highlighting the challenges presented by shifting market conditions, evolving regulations, and competing priorities. Sam will provide valuable insights on how to construct a highly efficient facility that not only produces high-quality products but also reduces operational costs, ensuring your survival during cannabis market downturns. Join us for this episode titled, "Strategies to Survive Cannabis Market Downturns." In this informative episode, we will explore various topics that shed light on the current challenges faced by the industry. Discover why operators are releasing mid-grade products in an increasingly educated market, the crucial role of constructing an efficient facility with minimal operational costs as the key to success, the importance of sustainable growing methods supported by solid data, and why having an experienced design and build team is absolutely necessary. And that's not all – there is so much more to uncover in this episode! About Sam Andras, urban-gro As the Executive Vice President of Business Development, Sam Andras brings decades of architectural and engineering design experience to the urban-gro executive team. Previously, Mr. Andras was the senior principal and partner at MJ12 Design Studio, Inc. and 2WR + Partners prior to the firms’ acquisition by urban-gro in 2021. As the son of a general contractor, Sam has built an architectural career focusing on long-term quality. His experience working in his family business as a young professional has given him a strong understanding of construction means and methods far beyond a typical architect. His expertise has helped urban-gro become the first fully integrated architecture and engineering design firm focused on Controlled Environment Agriculture. To learn more, visit www.urban-gro.com Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.…

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Jeffrey Hoffman, Cannabis Attorney & Advocate - The Rise of Cannabis in the Empire State 49:19

2 years ago49:19