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Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#299)

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In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.
Topics discussed in this episode:

  • The Importance of Brand Protection in a Competitive Market
  • How Strong Trademarks Increase Business Value
  • Why Trademark Protection is Essential for Online Startups
  • When to Trademark Your Business Name

Links & Resources
Website: https://laredo-branding.com/en/about-guido-laredo/
LinkedIn: https://www.linkedin.com/in/guidolaredo/
Get access to more free resources by visiting the podcast episode page at
t.ly/NJ8JX
Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.

Join the "Founder's Sidekick" Program - The private entrepreneur support solution that helps you make smarter business decisions. Visit ecommercecoffeebreak.com/start to get started.

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  continue reading

346 episodes

Artwork
iconShare
 

In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law.
Topics discussed in this episode:

  • The Importance of Brand Protection in a Competitive Market
  • How Strong Trademarks Increase Business Value
  • Why Trademark Protection is Essential for Online Startups
  • When to Trademark Your Business Name

Links & Resources
Website: https://laredo-branding.com/en/about-guido-laredo/
LinkedIn: https://www.linkedin.com/in/guidolaredo/
Get access to more free resources by visiting the podcast episode page at
t.ly/NJ8JX
Subscribe & Listen Everywhere:

Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.

Join the "Founder's Sidekick" Program - The private entrepreneur support solution that helps you make smarter business decisions. Visit ecommercecoffeebreak.com/start to get started.

Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

  continue reading

346 episodes

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