Power of Storytelling in Leadership and Culture Shaping with Stan Miller | S5E7

Growing your business with People

In this fascinating installment of the Growing Your Business with People podcast, we explore the transformative power of storytelling with Stan Miller, a maestro in the realm of career acceleration and fulfillment.
Miller describes his professional odyssey, detailing how pivotal moments led him to reinvent himself not once but twice. Initially fraught with challenges in the corporate colossus AT&T and later a high-stakes startup, he shares his deeply personal metamorphosis into a storytelling guru.
Crafted for leaders and innovators, the conversation with Miller uncovers the compelling significance of storytelling as a tool to evoke emotion, capture attention, and induce behavioral change. Our discussion also delves into the nuances of mirror moments—those instances where the audience sees a reflection of themselves in the stories being told—creating profound connections between the storyteller and the listener.
About Stan:
In this episode, we welcome Stan Miller, the driven and savvy founder of Storicate. With an illustrious career that began at AT&T, where he spent 12 years in various roles, Stan's journey through corporate America included navigating the complexities of reorganizations and layoffs. He eventually pivoted to a financial tech startup in Central Florida, eventually becoming its Chief Sales Officer.
As he pursued personal development, Stan found his true passion in mentoring and storytelling, leading to the birth of Storicate. His mission with Storicate is to empower individuals to tell their stories, propelling their careers forward while also aiding businesses in creating a fulfilling work environment. Stan has collaborated with esteemed institutions like Cornell and USC, coaching and mentoring through the art and science of storytelling.
The transformative influence of sharing both peaks and valleys in one's career narrative, and how this engenders credibility and relatability within an organization.
Strategies for leaders to harness and direct the storytelling narrative to shape company culture effectively.
Insightful tips on how executives can prepare to use storytelling to inspire and engage their teams.
Key Takeaways:
🔹The essence of powerful storytelling lies in its ability to evoke emotions, capture attention, and change behaviors.
🔹By sharing both peak and valley experiences, leaders can create a humanized and relatable presence, inspiring belief and cultivating culture.
🔹Creating mirror moments in stories helps audience members see themselves within the story, fostering a deeper sense of connection and empathy.
🔹The stories that circulate within an organization powerfully influence its culture; leaders should strategically navigate and contribute to this narrative.
🔹Regular storytelling can be a transformative practice for an executive team, deepening ties and reinforcing shared visions and goals.
Resources:

• Stan Miller's LinkedIn: Stan Miller on LinkedIn
• Storicate Website: https://www.storicate.com/

Special thanks to all those who encouraged me to do this podcast, with a special thanks to my son Jeffrey who challenged/inspired me to do this podcast, Vinnie and Emmett who have helped to post and promote it, and Aubrey who has provided me with good, constructive feedback along the way! Love, Dad