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The Key Financial Discussions to Have with Your CFO

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Manage episode 357309286 series 2892363
Content provided by xGrowth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by xGrowth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Shahin chats with Bronwyn Karaoglu, Global VP of Marketing at Ignition about the important conversations to have and building rapport with your CFO.

With over a decade of experience driving marketing competency for leading B2B global technology companies like SiteMinder (ASX:SDR) and Genbook (acquired by Booksy in May 2021), Bronwyn leads the marketing function for Ignition globally, serving over 6,000 customers in over 20+ markets.

The episode covers:

  • Understanding financial metrics.
  • How to approach your budget.
  • How to justify a new headcount.
  • Building rapport with your CFO.

Resources mentioned in this episode:

_________________

For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/

Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

  continue reading

222 episodes

Artwork
iconShare
 
Manage episode 357309286 series 2892363
Content provided by xGrowth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by xGrowth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Shahin chats with Bronwyn Karaoglu, Global VP of Marketing at Ignition about the important conversations to have and building rapport with your CFO.

With over a decade of experience driving marketing competency for leading B2B global technology companies like SiteMinder (ASX:SDR) and Genbook (acquired by Booksy in May 2021), Bronwyn leads the marketing function for Ignition globally, serving over 6,000 customers in over 20+ markets.

The episode covers:

  • Understanding financial metrics.
  • How to approach your budget.
  • How to justify a new headcount.
  • Building rapport with your CFO.

Resources mentioned in this episode:

_________________

For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/

Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

  continue reading

222 episodes

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