The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Reduce The #1 Killer of SaaS Growth (Churn) with Kristen DeCosta from ChurnBusters.io (GMT041)
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Manage episode 234999634 series 1795781
Content provided by Ramli John. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramli John or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCosta, Growth Lead at ChurnBuster.io. Kristen shares some proven and simple strategies to reduce SaaS churn that kill growth.
…
continue reading
156 episodes
MP3•Episode home
Manage episode 234999634 series 1795781
Content provided by Ramli John. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramli John or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCosta, Growth Lead at ChurnBuster.io. Kristen shares some proven and simple strategies to reduce SaaS churn that kill growth.
…
continue reading
156 episodes
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