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The User Activation Framework At Wave with Vivek Balasubramanian, Director of Growth at Wave (GMT097)

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Manage episode 266609353 series 1795781
Content provided by Ramli John. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramli John or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
According to Vivek, the Head of Growth at Wave, your job of onboarding new users doesn't end when they experience the first "aha" moment, but what he calls the "First Activation Event" or FAE for short. In this episode, Vivek shares his user activation framework that helped Wave get acquired by H&R Block for $537 million.
  continue reading

156 episodes

Artwork
iconShare
 
Manage episode 266609353 series 1795781
Content provided by Ramli John. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramli John or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
According to Vivek, the Head of Growth at Wave, your job of onboarding new users doesn't end when they experience the first "aha" moment, but what he calls the "First Activation Event" or FAE for short. In this episode, Vivek shares his user activation framework that helped Wave get acquired by H&R Block for $537 million.
  continue reading

156 episodes

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