Salespeople need to learn more than ever | The GrowthPulse Podcast Ep4 with guest Brad Austin

GrowthPulse - The B2B Sales Podcast

In the GrowthPulse Podcast longtime colleagues, collaborators, sales leaders & SAAS software experts Dan Bartels & Simon Peterson come together to bring to you some of the world's leading sales people, sales leaders, experts in Sales technology & thought leaders in the best sales methodologies & techniques. Our goal is to share with you some of the lessons and coaching we have experienced during our careers to help you excel in your sales career.
In this episode, we interview Brad Austin. Brad started his career in recruitment but has moved across to tech sales and after stints with SAP & Salesforce has become one of the world's experts in online marketplace technology. Brad talks about his key lessons, working with company of different cultures and how he has mastered his space.
SUMMARY
0:00 Welcome
1:14 From recruitment to tech sales
5:10 What’s the biggest difference in organisations that are doing software as a service?
9:36 Working for a big German software company.
15:17 Australians love supporting the stable, predictable choice, whereas Europeans love innovation.
19:12 How do you make sure your business is aligned with the needs of your customers?
27:42 What’s changed in the cloud software market.
33:02 How the customer master record is no longer at the centre of your CRM.
41:06 How much more salespeople need to learn today than five years ago.
44:31 What are some of the modern attributes you’re looking for in someone that you want to hire?
50:17 The challenges of being an expert in the Marketplace tech sector?
53:36 What are some of the factors that are going into the Marketplace sector?
58:43 How hard is it for an Australian tech company to keep their roots firmly in the country?

Chapters

1. From recruitment to tech sales (00:01:00)

2. What’s the biggest difference in organisations that are doing software as a service? (00:05:00)

3. Working for a big German software company. (00:09:26)

4. Australians love supporting the stable, predictable choice, whereas Europeans love innovation. (00:15:07)

5. How do you make sure your business is aligned with the needs of your customers? (00:19:02)

6. What’s changed in the cloud software market. (00:27:32)

7. How the customer master record is no longer at the centre of your CRM. (00:32:52)

8. How much more salespeople need to learn today than five years ago. (00:41:00)

9. What are some of the modern attributes you’re looking for in someone that you want to hire? (00:44:21)

10. The challenges of being an expert in the Marketplace tech sector? (00:50:07)

11. What are some of the factors that are going into the Marketplace sector? (00:53:26)

12. How hard is it for an Australian tech company to keep their roots firmly in the country? (00:58:33)