There is no magic pill to open the door in sales | GrowthPulse Podcast Ep2 with guest Sarah Harkness

GrowthPulse - The B2B Sales Podcast

In this episode of the GrowthPulse Podcast we speak with Sarah Harkness. CEO of CattleDog Digital & Project Lotus.
As a veteran of Salesforce, Marketo, Dropbox and other top tech firms, all before opening her own business - Sarah is a master sales person, sales leader and Go To Market expert.
We talk to Sarah about a range of topics including how to really use empathy as your superpower, and how use all the tools available to you to open the door to your prospects.
SUMMARY - Shortcuts
0.00 Welcome to the Growth Pulse podcast.
6:43 Empathy as a superpower for salespeople.
14:15 The importance of having the cash flow to make payroll on a Friday.
21:20 What are the levers underneath the decision-making process?
26:51 Working with technology to get an outcome rather than getting the technology to go and do it all for you.
33:41 The importance of having a relationship with technology.
43:27 There’s no “magic pill” that will open the door.
51:53 How do organisations find the middle ground between working from home vs. working in the office?
56:34 What’s changed in the world of forecasting.

Chapters

1. Empathy as a superpower for salespeople (00:06:43)

2. The importance of having the cash flow to make payroll on a Friday. (00:14:10)

3. What are the levers underneath the decision-making process? (00:21:20)

4. Working with technology to get an outcome rather than getting the technology to go and do it all for you. (00:26:51)

5. The importance of having a relationship with technology. (00:33:41)

6. There’s no “magic pill” that will open the door. (00:43:27)

7. How do organisations find the middle ground between working from home vs. working in the office? (00:51:53)

8. What’s changed in the world of forecasting. (00:56:34)