Select Episode: Course Creation and Innovation for Professionals, Healers and Coaches

Guts, Grit & Great Business®

Select Series: In this special Select episode, we'll delve into "Course Creation and Innovation for Professionals, Healers and Coaches" with Annie Schuessler. Originally aired as Episode 76 of Guts, Grit & Great Business® on Aug 3, 2021, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Annie Schuessler, a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers and coaches make an impact beyond a traditional private practice. Join us for this conversation where Annie shares about her own journey and how she supports her clients to create a business that they love. She shares about her own challenging start to running her therapy practice (which she jokingly called a non-profit), how she changed course and developed a thriving practice that she expanded into a coaching practice where she trains others on the business building path. We talk about what can prevent heart-centered professionals from expanding their business, where licensed professionals often get stuck in building a bridge to a more non-traditional approach to offering their services, and how Annie helps her clients cross this bridge and sometimes even say good-bye to their traditional practice. Annie shares about how she created so much freedom (including time freedom) in her non-traditional coaching business that it no longer made sense for her to continue her therapy practice, and she was able to lovingly say goodbye. Annie shares with us the steps she walks her client through in mapping out a new service or pilot program that can be offered outside of their traditional practice. Annie takes her clients through this process in only 5 weeks, where she covers everything from selecting a niche, to selecting a topic and a specific transformation that her coaching clients will take their own clients through, and then creating a pilot outline, as well as a website and pathway into the new business database, (via a newsletter sign-up, etc), and a way to make an offer and handles sales for that offer. We cover what so many people do wrong in building out their first program or course, the importance of having an attitude of experimentation, dealing with imposter syndrome and more. To see the show notes and learn more about Annie, including getting access to the links mentioned in this episode, visit www.legalwebsitewarrior.com/podcast ------------ Annie is a therapist herself. She ran a successful private practice for 20 years, and has been mentoring other therapists in their businesses for 10 years. When she started out in private practice, she struggled. She struggled with mindset around money, with not knowing how to build a private practice, and with anxiety about her business. At times she believed the discouraging things she heard from others about private practice. But she got to the other side of that, and created a business way beyond what she used to imagine. She does not want others to go through that same struggle, and instead wants you to tap into your potential right away. Annie lives in the San Francisco Bay Area with her wife and 2 children. Learn more by visiting the show notes at https://legalwebsitewarrior.com/podcast/annie-schuessler/