How Mark Cho makes decisions | #020

HandCut Radio

Mark Cho's contribution to classic menswear is among the most significant of the last decade. Nine years ago, he co-founded The Armoury, a menswear emporium with shops in New York and Hong Kong that is now a mythic destination for admirers of timeless men’s clothing. Known for its faultless service, dependable buy and meticulous approach to product development, The Armoury has become the benchmark for all other menswear retailers to aspire to.
In this episode, Mark talks Aleks through some of the things that he feels sets The Armoury apart today, and some of the things he’s learned while building the business over the last decade. We also explore Mark’s passion for technology, fine watches and get his take on how to grow a luxury brand sustainably. Measured, calming and thoughtful, we hope that listeners will find Aleks’s conversation with Mark as insightful as we did.
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This episode of HandCut Radio features a charity promotion for Suited & Booted. Visit https://www.suitedbootedcentre.org.uk/ to learn about how you can donate clothes to help those in need.
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Show Notes:

Mark Cho — Website | Instagram
[03:32] W.W. Chan
[04:11] Drake’s
[05:40] Alan See
[07:23] Ethan Newton
[07:25] Bryceland’s
[09:04] Orazio Luciano
[14:35] The Armoury Shoes
[14:46] Yohei Fukuda
[16:47] George Cleverley
[20:45] Michael Hill on HandCut Radio
[30:15] Ray Dalio, Principles [Book]
[43:14] The Armoury Model 11
[43:31] Tailor CAID
[44:07] The Armoury 3 Pocket Blouson
HandCut Radio is produced in collaboration with Birch, a London and New York based creative agency. Our theme music is by Joe Boyd.