IIeX NA 2019 Conference Series – Casey Bernard – Nimble Modern Radio

Happy Market Research Podcast

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Casey Bernard, Marketing Research Consultant and Podcast Producer at Nimble Modern Radio.

Contact Casey Online:

LinkedIn

Nimble Modern Radio

[00:00]

This guest, Casey Bernard, Nimble Modern Radio, is one of the top conversations I’ve had. I think, obviously, that podcasting has a very relevant place inside of market research, specifically around storytelling at scale. Actually, producing and then distributing your content so that it can be consumed by your constituents inside of your organization when and where they want is really, really important. It helps educate your audience and your constituents prior to coming together as a group and can actually create a major shortcut with getting everybody on the same page and then moving the business forward, empowering the insights. I hope you find a lot of value in this particular interview. Please look her up. She has an amazing business that is flourishing, and anything that we can do to help this particular company as an Insights Nation would be greatly appreciated. Enjoy.

[01:03]

Nimble Modern Radio, Breaking Research is the name of the podcast; Casey is the name of the founder and host. It is an honor to have another podcaster on my show. So thanks so much.

[01:17]

Sure, thanks for having me.

[01:18]

We are live at IIEX here in Austin. Have you been to the show before?

[01:23]

I have not.

[01:24]

What do you think?

[01:24]

It’s great. It’s my hometown. So it was really convenient.

[01:27]

You’re actually based in Austin?

[01:28]

Yeah.

[01:29]

Well, this is super easy for you.

[01:29]

Yeah.

[01:30]

OK, got it. When did you start the business?

[01:33]

Well, I was Nimble Market Research for a while. I’ve been on my own since about 2009 as a qualitative moderator. And last year, I started thinking about podcasting because I have been moonlighting for a couple of years doing a podcast with a friend of mine, who has a YouTube channel and we talk about knitting. So, that podcast has been successful, and I thought how can I incorporate my two jobs, basically. So I started thinking... exploring podcasts for marketing research. And so, last year, I decided to transfer into a podcast production company, I guess we’d say.

[02:12]

I mean it’s a big leap. Podcaster jumping... They’re growing right now but, honestly, in this space, there’s not a lot of appreciation for the value that they create.

[02:23]

Right.

[02:24]

The connection that can be made with a listener is remarkable in this format versus, honestly, any other format: YouTube, social media. It’s just a totally unique opportunity to connect. My theory – and I’m interested in your perspective on this – is that it’s because we help occupy the brain during times of monotony. It’s like: tune in, I’m mowing the lawn (It’s like my go-to example), do my honey-does, or it’s my 51 minutes a day that I commute, whatever it is. There’s like that voice is in my ear and I kind of look forward to it.

[03:00]

Yeah, you feel like friends.

[03:03]

Yeah, exactly, exactly.

[03:04]

Yeah, well, I’m taking it from kind of a different angle because, for research purposes, so many people are asking for “Just give me like the 5-minute download” or “I don’t have time to read...” or “I don’t want to ready another 100-page PowerPoint slide.” Like you’re hearing that more and more at conferences. So, it was like how can we give that 5-minute download, but maybe you’re on a plane, traveling for work, or you’re commuting into work that day. You don’t want to look at the PowerPoint deck.