IIeX NA 2019 Conference Series – David Paull – Engagious

Happy Market Research Podcast

Welcome to the 2019 IIEX North America Conference Series. Recorded live in Austin, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews David Paull, CEO of Engagious.

Contact David Online:

LinkedIn

Engagious

[00:00]

This conversation with David Paull, CEO-Founder of Engagious and Dialsmith, offers a unique perspective on his business where he’s finding traction in the marketplace and adding value to his customers. The other part that I think is real interesting is he’s incorporated in the Engagious podcast an interesting marketing spin that I think all of us as marketing research agency owners should at least start thinking about. And his particular spin on this podcast is centric to connecting the dots between our discipline of market research and then other disciplines like aeronautics and chemistry and physics and whatever kind of stuff, creating more of a holistic point of view of data insights. So, I hope you enjoy the episode. As always, you can reach David Paull in the show notes. Thanks so much. Enjoy.

[01:02]

My guest today is David Paull, CEO of Engagious. Sir, thanks for being on the Happy Market Research Podcast.

[01:08]

Thanks for having me. Appreciate it.

[01:09]

It is an honor to have a fellow podcaster on the show.

[01:13]

Yeah, I know. I love that too, and anything we can do to support each other and get more quality content out into the industry is awesome.

[01:21]

Totally, totally. Now, you’ve been on my show before, right?

[01:24]

Yes, sir.

[01:24]

And that was a great episode. I can’t remember the number of it, but I’ll post it in the show notes for those that want to like do a deep dive with you. These are a little like micro-episodes that I throw up based on the different events, which has been really fun. First year in Austin at IIeX, what are your thoughts?

[01:40]

I think this is a great location. I imagine it draws a lot of people because it’s a cool spot. This venue is good, and I like the format that they’re doing this year. I like the quick 15--20-minute sessions. I think they’re tapping into people’s attention spans. It’s probably a lot like you’re learning and I’m learning with this format. Early on, I started with longer form 45 minutes, some were pushing an hour. I figured Tim Ferris can do it; I can too, but...

[02:12]

And Joe Rogan, two hours.

[02:13]

Yeah, right. But that really doesn’t work. So I think those 15--20-minute bites are just right. So, so far, I like it a lot.

[02:21]

Me, too. It’s funny like show format-wise, I’ve been struggling with that because I have a standardized eight questions that I ask. And I’m very sort of rigid on that piece, but at the same time, the rule of thumb is you have to earn right for attention every 20 seconds. So you really got to start pressing in as a host on “How can I create engagement – basically sound bites – every 20 seconds,” which is hard.

[02:48]

Yeah, well, because a lot of guests, they’re not professional guests. They’re professionals in their own field and you get them talking about it and they’re talking and talking and talking. And while it’s important and fascinating, it’s not in 20-second sound bites.

[03:02]

Exactly right, especially researchers. But it’s fun, it’s fun. It’s such a great group. So, this is Day 2. What highlights do you have of the show so far?

[03:14]

Ah, I have been personally taking away a lot from challenges that this industry’s having marketing itself. I get that from a lot of these events. Sales and marketing related to the market research industry: everybody says it we’re great at research; we’re not great at marketing and positioning and selling what we do. So I’m always looking for new ways to help do that,