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S7E12: Exploring the Servitization Journey with Iain McKechnie from Advanced Services Group
Manage episode 368093114 series 1169705
Content provided by Barry O'Kane. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry O'Kane or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back to our new episode of Season 7!
In episode 12 we interview Iain McKechnie, the Director of Strategic Partnerships at the Advanced Services Group within Aston Business School. The discussion centres around the concepts of Servitization and Advanced Services and their connection to the Circular Economy.
Iain describes servitization as a transformation process where businesses move away from solely selling products to offering products and services that involve leveraging the knowledge and value within a business to help customers achieve success. He also explains that Advanced Services, on the other hand, focus on outcome-based activities and provide offerings that assist customers in attaining specific outcomes rather than simply selling products.
We also talked about the potential of these concepts and discussed how the shift from ownership to usership aligns with Circular Economy principles, leading to benefits such as reduced waste and environmental impact. Iain also highlights the importance of making this knowledge accessible to businesses of all sizes.
Tune into this episode to hear more about net-zero goals and alliances aimed at generating knowledge and creating positive impact!
54 episodes
Share
Manage episode 368093114 series 1169705
Content provided by Barry O'Kane. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry O'Kane or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back to our new episode of Season 7!
In episode 12 we interview Iain McKechnie, the Director of Strategic Partnerships at the Advanced Services Group within Aston Business School. The discussion centres around the concepts of Servitization and Advanced Services and their connection to the Circular Economy.
Iain describes servitization as a transformation process where businesses move away from solely selling products to offering products and services that involve leveraging the knowledge and value within a business to help customers achieve success. He also explains that Advanced Services, on the other hand, focus on outcome-based activities and provide offerings that assist customers in attaining specific outcomes rather than simply selling products.
We also talked about the potential of these concepts and discussed how the shift from ownership to usership aligns with Circular Economy principles, leading to benefits such as reduced waste and environmental impact. Iain also highlights the importance of making this knowledge accessible to businesses of all sizes.
Tune into this episode to hear more about net-zero goals and alliances aimed at generating knowledge and creating positive impact!
54 episodes
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Similar to HappyPorch Radio: Circular Economy & Technology
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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