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EP. 19 No Name, No Brand: Everything You Wanted to Know About Naming with Scott Milano
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Scott Milano is the founder of Tanj, a brand naming and language studio specializing in helping brands change the world one word at a time. We talk about the considerations you need to have when naming, why naming is not as easy as it seems, and how he came to name the Nintendo Wii.
Learn more about Scott Milano
- Tanj
Top 3 Lessons:
1. Your brand name is the tip of your storytelling spear
2. Naming can seem easy, but DIY at your own risk
3. Context and creativity is the secret sauce to a great name
Resources:
Ways I can help you:
- Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
- Download free guides and tools: Learn from my years of experience as a brand strategist
- Work with me: Be a podcast guest or hire my services for your brand
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- 1:1 Personal brand coaching
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