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EP. 20 From a Copywriter to an Agency CSO: Brand Strategy Principles with Maureen Alves
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Maureen Alves is the Chief Strategy Officer (CSO) at Havas Health Plus, a creative and experience design agency focused on health. We talk about her journey from a copywriter to the top of her profession and her philosophies about brand building.
Learn more about Maureen Alves:
Top 10 Principles
Brand Strategy is:
1. Leading with empathy
2. A state of mind
3. Nature with nurture
4. Starting with clutter, ending in clarity
5. Seeing from different perspectives
6. Multi-dimensional and evolving
7. Finding the hidden gem
8. Not being afraid of being human, being vulnerable
9. A team sport, not a solo endeavor
10. Honest and true
Episode website URL:
https://www.howiechan.com/blog/podcast-maureenalves-ep20
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