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Discussing Chapter 1 with David Mannheim
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In this week's episode of the Hello FirstName podcast I'll be discussing 'The Hype of Personalization' with thought leader and fellow author David Mannheim.
You can expect the following:
We discuss what consumers actually expect
Where the personalization hype comes from
The Gartner hype cycle
Whether the hype is real
If personalization creates Money or CX
The branding skeptics and the bashers
The maturity of personalization technology
Generative AI
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
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