Dave Shoemack, CMO VanMoof on effective branding and scaling up a small company

HelloMasters - Marketing, Strategie en Teams

Louise Doorn and Jeremy Brook interview Dave Shoemack of VanMoof bicycles about the lessons learned over his career. Before joining VanMoof, Shoemack spent over four years working as the Global Marketing Manager and Global Brand Director at Heineken, crafting the beer’s commercial image across 56 global markets. Throughout the half hour, he talks about effective branding, scaling up a small company, and the keys traits of a great marketer.