Brenda Smith, Director Marketing en Customer Experience bij AS Watson (Kruidvat, Trekpleister, IC Paris XL) over retail marketing

HelloMasters - Marketing, Strategie en Teams

Building a brand between clicks and bricks in a fast changing marketing landscape is not for the faint of heart. In this podcast we talk to Brenda Smith who heads up marketing and CX for Trekpleister and Kruitvat, the largest retailers in the Netherlands.