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Gregory Kukolj, CMO Marktplaats on the evolution of the iconic brand
Manage episode 283180539 series 2482837
In this episode of HelloMasters podcast we talk to the CMO of Marktplaats: Gregory Kukolj.
We dive into the evolution of the iconic Marktplaats brand. We talk about the look & feel of the platform. Did it or didn’t change? Gregory shares his recommendations on creating a culture for experimentation and locally relevant marketing execution. Heads up and a contrarian thought: “Finding your ‘why’ will not fix your marketing ROI”, says Gregory.
47 episodes
Manage episode 283180539 series 2482837
In this episode of HelloMasters podcast we talk to the CMO of Marktplaats: Gregory Kukolj.
We dive into the evolution of the iconic Marktplaats brand. We talk about the look & feel of the platform. Did it or didn’t change? Gregory shares his recommendations on creating a culture for experimentation and locally relevant marketing execution. Heads up and a contrarian thought: “Finding your ‘why’ will not fix your marketing ROI”, says Gregory.
47 episodes
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