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Gregory Kukolj, CMO Marktplaats on the evolution of the iconic brand

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Manage episode 283180539 series 2482837
Content provided by HelloMaas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HelloMaas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of HelloMasters podcast we talk to the CMO of Marktplaats: Gregory Kukolj.

We dive into the evolution of the iconic Marktplaats brand. We talk about the look & feel of the platform. Did it or didn’t change? Gregory shares his recommendations on creating a culture for experimentation and locally relevant marketing execution. Heads up and a contrarian thought: “Finding your ‘why’ will not fix your marketing ROI”, says Gregory.

  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 283180539 series 2482837
Content provided by HelloMaas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HelloMaas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of HelloMasters podcast we talk to the CMO of Marktplaats: Gregory Kukolj.

We dive into the evolution of the iconic Marktplaats brand. We talk about the look & feel of the platform. Did it or didn’t change? Gregory shares his recommendations on creating a culture for experimentation and locally relevant marketing execution. Heads up and a contrarian thought: “Finding your ‘why’ will not fix your marketing ROI”, says Gregory.

  continue reading

47 episodes

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