20. Yaa Birago - Successfully breaking into an already booming industry, how to gain brand awareness without a marketing budget and leveraging your passions to build your business.

Her Defined

Yaa Birago is a mentor, IT professional, workshop facilitator, philanthropist, and the founder of FemmeBnb. Think of AirBnb but strictly for women! Essentially, vacation rentals by women for women.

Yaa holds a B.A degree in Criminology and Sociology from the University of Windsor but her passion for technology, women and children advancement has led her into the Information Technology and Non-Profit sector for the past 10 years.

At Femmebnb, Yaa and her team aim to reshape women’s travel experiences by providing safe spaces and a community to support their travel endeavours. And at the same time, they provide sustainable travel and tourism for women by focusing on environmental, socio-cultural, and economic sustainability.

In this episode, we are talking about:

• 2:05 Are you doing your best? When was the last time you allowed yourself to rest?
• 7:34 Defining moment of the week.
• 11:35 Being one of few women in the male-dominated tech industry.
• 13:10 What is FemmeBnb?
• 21:56 When is the right time to travel while balancing a 9 - 5?
• 27:47 Cost-effective ways of generating brand awareness, excitement, and exposure.
• 32:00 Tips on how we can continue to promote the advancement of women in all aspects of our lives.

The Love Drive with Shaun Galanos - Are you doing your best?

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