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Aligning Marketing, Sales, and Customer Success for Building a Successful Content Pipeline with Ali Jawin, Vice President of Global Marketing at The RepTrak Company
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In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Ali Jawin, Vice President of Global Marketing at The RepTrak Company, joins Mariana Cogan to share why building a successful pipeline engine is a team sport between marketing, sales, and customer success.
Ali's expertise includes growth marketing, marketing automation, and customer acquisition for both B2B and B2C organizations. She is a marketing leader who has built her career designing growth strategies and programs for digitally-focused global organizations. Besides her role at The RepTrak Company, Ali is also a member of the Chief company and Forbes Communications Council.
They cover:
๐ [05:48 - 09:39] Business reputation is everything
๐ [09:39 - 15:00] Bringing BDRs into the content creation process
๐ [15:00 - 16:59] Building a successful pipeline engine
๐ [16:59 - 19:19] Measuring on pipeline
๐ [21:55 - 23:51] How to use video content to connect to your customer
If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.
Subscribe here:
๐ Apple: http://bit.ly/3vg8Rml
๐ Spotify: http://bit.ly/3jKzJZq
And connect with Ali here:
๐ LinkedIn: https://www.linkedin.com/in/alijawin/
๐The RepTrak Company Website: https://www.reptrak.com/
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