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Crafting Culturally-Relevant Stories Using Universal Themes
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Episode 18: Today I talk to actor, producer, writer and director Andres Orozco who has taught Screen Arts and Communications at Pepperdine University for 20 years. Andres is also the co-founder and co-owner of the award-winning production company Novelas Educativas, which creates culturally-relevant digital content across all platforms. We talk about his approach to creating authentic content and culturally-resonant marketing campaigns and what the changing landscape of higher education means for students and for institutions. Andres believes messaging based on the prestige of higher education doesn’t cut it in a world where young people are questioning the value of college relative to heavy student debt. Instead, a message centered on self-determination is more effective. “I tell my students college is about giving you the power to say no and giving you the power to live your life the way you want to live it. They understand that and they’re like, ‘That’s what I want.’” We also explore Latino subcultures and even swap a couple of casserole stories! If you’re looking to spice up your own storytelling and make sure you reach the Latinx audience in an authentic way, then you’ll love this conversation.
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